Advertising on Office Ladies: Attribution Setup, CPM Rates & ROI Guide
Everything you need to know about running ads on Office Ladies and actually proving the ROI — audience profile, typical costs, and how to set up attribution that captures all your conversions.
Hosted by
Jenna Fischer & Angela Kinsey
Average downloads
600,000+ per episode
Typical CPM
$28–$50 CPM
Who listens to Office Ladies
The Office fans, predominantly women 25–45 with strong nostalgia-driven engagement
Best product fit
Conversion profile
Deeply loyal audience with strong emotional connection to hosts. Promo codes and host-read endorsements perform extremely well. 14–21 day conversion windows for consumer products.
How to set up attribution for Office Ladies ads
The four attribution signals to use
🔗 Tracking link
A unique link for your Office Ladies campaign in show notes. Captures listeners who click through directly.
🌐 Vanity URL: yourbrand.com/office-ladies
Host reads your URL on air. First-party detection captures visitors who type it directly with no redirect needed.
🏷️ Unique promo code
A code exclusive to your Office Ladies placement. Captures listeners who come back days later without clicking anything.
💬 Post-purchase survey
"How did you hear about us?" on your confirmation page. Catches Office Ladies listeners who searched your brand directly.
Ready to track your Office Ladies campaign?
Set up four-signal attribution for your Office Ladies ad in under 30 minutes. Free to start, no credit card required.
Start free — no credit cardCommon questions
How much does it cost to advertise on Office Ladies?
Office Ladies typically charges $28–$50 CPM CPM for host-read ads. The exact rate depends on ad placement (pre-roll vs. mid-roll), episode frequency, and whether you are buying directly or through a network.
How do you track conversions from Office Ladies podcast ads?
Use four attribution signals: a unique tracking link in show notes, a host-read vanity URL (e.g. yourbrand.com/office-ladies), a unique promo code, and a post-purchase survey. This four-signal approach captures 2–3x more conversions than link tracking alone.
What attribution window should I use for Office Ladies?
Deeply loyal audience with strong emotional connection to hosts. Promo codes and host-read endorsements perform extremely well. 14–21 day conversion windows for consumer products.