Practical guides on attribution, ROI measurement, and getting the most from your podcast ad spend.
Creator attribution just got a lot more useful for marketing agencies. Castlytics now supports multiple client workspaces, white-label reporting, and password-protected share pages — all under one login.
Step-by-step guide to integrating Castlytics with server-side Google Tag Manager (sGTM). Send page views, conversion events, and promo code data from your server container — no client-side script required.
Castlytics now generates branded QR codes for every campaign tracking link. Here's why QR codes are the missing attribution signal for video content — and how to use them with your creators.
How do you set a creator marketing budget that isn't a guess? This guide covers allocation frameworks, per-channel benchmarks, testing budgets, and how to use attribution data to scale spend with confidence.
Most creator-driven conversions never touch a tracked link. They come from branded search, direct navigation, and word of mouth. Here's how to measure the full impact of creator campaigns — including the part your analytics tool can't see.
Instagram Reels sponsorships convert differently than feed posts or Stories. This guide covers how to track Reels creator campaigns accurately using promo codes, vanity paths, and multi-signal attribution.
TikTok drives real conversions — but almost none of them come from link clicks. Here's how to build a reliable attribution setup for TikTok creator campaigns using promo codes, vanity paths, and post-purchase surveys.
Most founder-led growth strategies are built on gut feel dressed up as data. Here's why podcast and creator advertising attribution breaks down at the decision-making layer — and what to do about it.
A practical guide to setting up multi-signal attribution for creator advertising — tracking links, vanity paths, promo codes, and post-purchase surveys — so you can finally answer the question every founder asks.
Which attribution model fits creator advertising? First-touch, last-touch, and linear all give different answers. Here's how to choose — and why most creator advertisers should use last-touch with a long window.
Even the best podcast and YouTube sponsorships see ROAS decline over time. Here's how to identify creator ad fatigue early, what causes it, and how to manage it across your portfolio.
Downloads, impressions, and even ROAS can be misleading when evaluating creator partnerships. Here are the metrics that predict whether a creator relationship is worth continuing.
CAC benchmarks for podcast, YouTube, and newsletter creator ads by product category. Plus: how to calculate CAC accurately when attribution is incomplete.
The e-commerce brands winning at creator advertising share a common set of practices: offer structure, creator selection, attribution setup, and a scaling playbook. Here's how they do it.
Host-read endorsements consistently outperform produced spots on listener trust and conversion rates. Here's the data and what it means for your ad creative strategy.
CPM rates, minimum buys, agency fees, and what actually drives podcast ad pricing. A complete guide for brands considering podcast advertising for the first time.
ROAS for creator campaigns is more nuanced than paid social. Attribution gaps, delayed conversions, and halo effects all distort the number. Here's how to calculate it accurately.
Download counts are a distraction. Audience alignment, host credibility, and conversion history matter more. A practical framework for evaluating podcast advertising opportunities.
Most brands measure influencer marketing wrong. Here's a practical framework using tracking links, promo codes, and post-purchase surveys to get accurate ROI numbers.
Shopify's built-in discount reports don't connect promo codes to campaigns or creators. Here's how to properly track creator promo codes in Shopify for attribution-grade reporting.
The best podcast ad scripts follow a proven structure: hook, problem, solution, social proof, offer, and CTA. Here's a framework with examples you can adapt.
Promo codes are the most popular influencer attribution method — and the most incomplete. Here's how to use them correctly and what else you need for accurate influencer attribution.
Most brands evaluate creator ads on first-purchase ROAS alone. Here's why LTV:CAC is the more important metric and how to calculate it when you have incomplete attribution data.
Running a creator across multiple channels? Here's how to measure podcast, YouTube, and newsletter campaigns in a unified attribution view — without double-counting conversions.
DTC brands struggle most with multi-touch attribution across paid social, email, and creator ads. Here's a framework that works without custom data engineering.
Newsletter ads often outperform on click-through but underperform on trust and conversion. Here's how to track newsletter sponsorships and calculate real ROI for email-based creator placements.
Host-read 60-second mid-roll ads at $25–50 CPM. Pre-roll at $15–25 CPM. Here's what podcast ad CPM rates look like in 2026, what affects them, and whether they're worth it.
DTC brands dominate podcast advertising for good reason. Here's how to structure your show selection, offers, attribution setup, and scaling decisions as a direct-to-consumer brand.
Podcast ads work for SaaS — but only when you get the attribution and offer structure right. Here's what high-converting SaaS podcast advertisers do differently.
From choosing shows by download count to skipping attribution setup — here are the mistakes brands make with podcast ads and exactly how to avoid them.
You don't have to wait for a campaign to end to make improvements. Here's how to read early attribution signals, cut underperformers, and double down on what's working.
How to connect your Shopify store to creator campaign tracking — discount codes, conversion data, and customer quality metrics for influencer-driven sales.
YouTube sponsorships need different attribution than podcast ads. Lower click-through rates, custom links, and promo codes mean you need a multi-signal approach to get accurate conversion data.
Click-through rates feel like progress. But for podcast and creator advertising, clicks are one of the least reliable signals available. Here's what to measure instead.
Bitly shortens links. Castlytics tells you which creator drove the sale. Here's why comparing them misses the point — and what you actually need to measure podcast and YouTube ad ROI.
Running podcast ads in Europe? Here's how first-party attribution works within GDPR requirements — and which attribution signals don't require consent at all.
Most brands sponsoring podcasts have no idea if their ads are working. Here's a practical framework for measuring podcast advertising ROI using attribution tracking.
Pixel-based attribution works great for display and social ads. For podcast advertising, it's the wrong tool entirely. Here's what to use instead.
Vanity URLs are standard practice in podcast advertising, but most brands use them in a way that captures only a fraction of the traffic they generate. Here's how to do them properly.
Which attribution model gives you the most accurate picture of your podcast ad performance? We break down first touch, last touch, and linear attribution — and when to use each.
Shopify integration automates podcast ad attribution by syncing orders and promo code data directly. Here's what connects, why it matters, and how to set it up.
Promo code attribution is the most reliable signal in podcast advertising. Here's how it works, how to set it up correctly, and how to combine it with link tracking.
A post-purchase 'How did you hear about us?' survey captures creator ad sales that every other attribution method misses. Here's how to set it up and use the data.
Understanding the real purchase journey of podcast listeners — and why it breaks most attribution tools — is the key to measuring podcast advertising correctly.
The attribution window is one of the most important and most-ignored settings in podcast advertising. Get it wrong and you'll systematically undercount your best campaigns.
Influencer attribution is harder than social media platforms make it look. Here's a practical multi-signal approach that actually captures what creator campaigns drive.
Third-party cookies are dying. Here's how modern podcast attribution works without them — and why first-party attribution is actually more accurate.
A curated guide to high-performing podcast ad placements for B2B software companies and SaaS brands — with real data on audience quality and conversion potential.
Finance teams want hard numbers, not anecdotes. Here's how to build an airtight case for podcast advertising using attribution data your CFO will trust.
A practical step-by-step guide to setting up podcast conversion tracking on your website. Install the tracking script, create campaigns, add conversion events, and verify everything works.
What is a good ROAS for podcast advertising? Real benchmarks by channel type, niche, and product category to help you evaluate your campaigns against industry norms.
Link-only podcast attribution captures only 30-40% of actual podcast-driven sales. Here's where the rest go and how to track them.
Everything you need to know about podcast attribution: why it's hard, the four signal types, attribution models, and how to set it up step by step.