Chartable was shut down in December 2023 after Spotify acquired and discontinued the product. Castlytics is the modern replacement — tracking links, vanity URLs, and promo code attribution in one active platform.
Get set up in 10 minutes. No migration headaches.
Chartable was a well-regarded podcast analytics and attribution platform used by brands, agencies, and podcast networks. Here's what happened.
February 2022
Spotify announced the acquisition of Chartable as part of its broader push into podcast advertising technology. At the time, existing Chartable customers were told the product would continue operating.
Throughout 2022–2023
New features stopped shipping. Chartable's team was integrated into Spotify's internal infrastructure. Support response times lengthened and the product began showing signs of being wound down.
December 2023
Spotify shut down all Chartable products — SmartLinks, SmartPromos, and the analytics dashboard — with limited notice. Brands lost access to historical attribution data and had to scramble to find alternatives.
Chartable had three core products. Castlytics covers all three, and improves on each one.
Chartable: SmartLinks
Chartable generated tracking URLs you could drop in show notes. Clicks were tracked and reported in a campaign dashboard.
Castlytics: Tracking links
Castlytics generates a short tracking link for every campaign automatically. Works in show notes, YouTube descriptions, and newsletter sponsorships.
Chartable: SmartPromos
Chartable tracked promo codes at checkout and matched redemptions back to podcast campaigns.
Castlytics: Promo code attribution
Castlytics matches promo code redemptions to campaigns — even when the listener never clicked a link. Supports Shopify natively.
Chartable: Audience analytics
Chartable pulled in listener data from podcast hosting platforms and aggregated audience demographics.
Castlytics: Conversion attribution
Castlytics focuses on what drove revenue — clicks, vanity path visits, promo codes, and purchases — with per-campaign ROAS reporting.
A factual look at what Chartable offered and what Castlytics provides today.
Three things that make Castlytics the right long-term choice after Chartable.
Castlytics is actively developed. New features ship regularly, support responds fast, and there is no corporate acquirer planning to wind things down.
Tracking links, vanity URL detection, promo code matching, and post-purchase survey — all in one campaign. Most podcast listeners don't click links, so capturing all four signals matters.
Connect your Shopify store and orders sync automatically. No confirmation page code, no custom events. Revenue attribution works out of the box.
No complex migration. Just add a script tag and create your first campaign.
Paste one script tag into your site's <head>. Works on any platform — Webflow, Shopify, WordPress, or custom. No page speed impact.
<script src="https://castlytics.app/tracker.js" data-key="YOUR_KEY" async></script>Enter the show name, creator, vanity path, and promo code. Castlytics generates a tracking link automatically — ready to drop into show notes.
Watch clicks, vanity path visits, promo code redemptions, and purchases roll in per campaign. Compare ROAS across all your podcast placements in one dashboard.
No. Spotify permanently shut down Chartable in December 2023. There is no planned revival or replacement from Spotify. Brands that relied on SmartLinks and SmartPromos need to move to a different platform.
Chartable's export is inaccessible since the shutdown. If you saved your historical data before December 2023, Castlytics support can help you reconstruct your campaign structure. All new campaigns, links, and attribution data will be tracked fresh in Castlytics going forward.
Chartable's core products were SmartLinks (tracking URLs) and SmartPromos (promo code attribution). Castlytics covers both, plus adds vanity URL detection — which captures listeners who type your URL directly without clicking anything. Castlytics also offers Shopify native integration and real-time ROAS reporting per campaign.
Yes. The Castlytics free plan includes 3 campaigns, unlimited click tracking, vanity path detection, and 30-day attribution windows. No credit card required. Paid plans add more campaigns, longer attribution windows, and automatic Shopify order sync.
Most brands are fully tracking within 10 minutes. Add the script tag to your site, create campaigns for each podcast placement, and add a vanity path and promo code per show. Shopify users can connect the native integration to skip confirmation page code entirely.
Free plan includes 3 campaigns, unlimited clicks, vanity URL tracking, and promo code attribution. No credit card required.
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