Podscribe is built for large podcast networks and agencies. Castlytics is built for brands sponsoring individual creators — with first-party tracking, no pixel required, and pricing that makes sense at any scale.
Tracking links, vanity URLs, and promo codes. No enterprise contract needed.
Podscribe and Castlytics take fundamentally different approaches to attribution. Here is how they compare at a high level.
A side-by-side look at what each platform offers.
Pixel-based attribution has been the standard for years. Three shifts are making first-party attribution the more reliable choice.
Apple's ATT framework significantly reduced the effectiveness of third-party pixels on mobile. Attribution platforms relying on pixel data see meaningful drops in match rates on iOS devices.
Third-party pixels require consent under GDPR, ePrivacy, and a growing list of state-level US laws. First-party analytics scripts have a lower regulatory footprint and are easier to disclose in a privacy policy.
Browsers are phasing out third-party cookies that many pixel-based attribution systems depend on for cross-site tracking. First-party identifiers stored in your own domain are unaffected.
Podscribe is a strong fit for large podcast networks managing high ad volumes. Castlytics is built for a different audience.
A DTC brand sponsoring individual creators
You run campaigns with 5–50 podcast hosts, YouTube creators, or newsletter writers and need to know which placements actually drive purchases.
A SaaS company doing creator ads
You sponsor podcasts and newsletters in your niche and need conversion tracking that works with your trial or checkout flow.
A creator selling your own ad spots
You want to give sponsors a tracking link and attribution report for their placements without managing enterprise software.
A brand that relies on Shopify
You want orders to sync automatically without writing confirmation page code. The Shopify integration handles it.
A podcast network or ad marketplace
You represent a large inventory of shows and need pixel-based attribution at scale with brand safety reporting for agency clients.
An agency managing multi-million dollar podcast budgets
You need enterprise SLAs, dedicated account management, and integration with large media buying platforms.
No sales call, no onboarding call, no pixel negotiation. Just add a script tag and start tracking.
Paste one async script tag into your site's <head>. Works on Shopify, Webflow, WordPress, or any custom stack. Zero page speed impact.
<script src="https://castlytics.app/tracker.js" data-key="YOUR_KEY" async></script>Enter the creator name, channel (podcast, YouTube, newsletter), vanity path, and promo code. Castlytics generates a tracking link automatically.
Clicks, vanity path landings, promo code redemptions, and purchases appear per campaign as they happen. ROAS is calculated automatically.
Podscribe uses pixel-based attribution and is designed for large podcast networks and agencies. Castlytics uses first-party signals — tracking links, vanity URL detection, and promo codes — and is designed for brands sponsoring individual creators. Castlytics has transparent self-serve pricing with a free tier; Podscribe requires a custom sales engagement.
No. Castlytics uses a lightweight first-party JavaScript tracker on your own website domain. There is no third-party pixel, no cross-site cookie, and no dependency on browser tracking APIs that are being deprecated. Attribution works through deterministic signals your brand controls.
Podscribe does not offer vanity URL detection. This is a meaningful gap: most podcast listeners hear an ad while multitasking and type the URL directly rather than clicking a link in show notes. Castlytics detects vanity path landings first-party through its tracker script, capturing conversions that a links-only approach would miss.
No. Castlytics tracks creator ad conversions across any channel — podcasts, YouTube, newsletters, and live streams. Each campaign can be assigned a channel type, so you can compare ROAS across different creator formats in one dashboard.
Podscribe uses enterprise pricing that requires a custom contract. Castlytics has transparent self-serve plans starting with a free tier (3 campaigns, no credit card required). Paid plans scale with campaign count and attribution window length. There are no seat fees and no minimum commitments.
Free plan includes 3 campaigns, unlimited clicks, vanity URL tracking, and promo code attribution. No credit card required.
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