Calculate the true ROAS of your podcast and creator ad campaigns. Enter your spend, attributed revenue, and margin to see whether your campaigns are profitable.
Total cost of the campaign including any fees
Revenue directly attributed to this campaign by your tracking tool
Your product's gross margin after cost of goods sold
What % of actual conversions does your tracking capture? Link-only: ~35–40%. Multi-signal: ~70–80%.
Measured ROAS
3.7x
Above your 2.0x breakeven — this campaign is profitable.
Estimated True ROAS
9.3x
Accounting for your 40% capture rate — estimated actual revenue: $46,250
Gross Profit
$9,250
Revenue × margin
Net ROI
+85%
(Profit – Spend) ÷ Spend
Breakeven ROAS
2.0x
1 ÷ Gross Margin
Spend
$5,000
Total campaign cost
Track real ROAS automatically
Castlytics tracks links, vanity URLs, and promo codes so your attributed revenue is as close to true as possible — for free.
Start free — no credit cardBreakeven ROAS is the ROAS where you recover your ad spend in gross profit. It's calculated as 1 ÷ your gross margin. At 50% margin, you need a 2.0x ROAS to break even. At 30% margin, you need a 3.3x ROAS.
Measured ROAS vs. True ROAS — most attribution tools capture only a fraction of actual creator-driven sales. Link-only tracking typically captures 30–40% of conversions. A multi-signal setup (links + vanity paths + promo codes) captures 70–80%. The “Estimated True ROAS” above adjusts for this gap.
What's a good ROAS for podcast advertising? For most direct-response campaigns, a measured ROAS of 2.0x–4.0x is typical. Above 4x is strong. Below your breakeven ROAS for three consecutive campaigns is a signal to reconsider show selection or offer structure.
| Channel | Typical ROAS Range |
|---|---|
| Podcast (host-read) | 2.5x–4.5x |
| YouTube sponsorship | 1.5x–3.5x |
| Newsletter sponsorship | 2.0x–5.0x |
| Instagram influencer | 0.8x–2.5x |
| TikTok creator | 0.5x–2.0x |
Benchmarks from multi-signal attribution data. Actual ROAS varies by product, audience match, offer quality, and attribution setup. Full benchmark guide →