Advertising on TED Talks Daily: Attribution Setup, CPM Rates & ROI Guide
Everything you need to know about running ads on TED Talks Daily and actually proving the ROI — audience profile, typical costs, and how to set up attribution that captures all your conversions.
Hosted by
TED
Average downloads
1,500,000+ per episode
Typical CPM
$30–$55 CPM
Who listens to TED Talks Daily
Educated adults globally with curiosity across business, science, and society
Best product fit
Conversion profile
Massive global reach with strong brand association. Ad-listener match matters significantly here — the most effective campaigns are highly relevant to the talk's topic. 21–30 day conversion windows.
How to set up attribution for TED Talks Daily ads
The four attribution signals to use
🔗 Tracking link
A unique link for your TED Talks Daily campaign in show notes. Captures listeners who click through directly.
🌐 Vanity URL: yourbrand.com/ted-talks-daily
Host reads your URL on air. First-party detection captures visitors who type it directly with no redirect needed.
🏷️ Unique promo code
A code exclusive to your TED Talks Daily placement. Captures listeners who come back days later without clicking anything.
💬 Post-purchase survey
"How did you hear about us?" on your confirmation page. Catches TED Talks Daily listeners who searched your brand directly.
Ready to track your TED Talks Daily campaign?
Set up four-signal attribution for your TED Talks Daily ad in under 30 minutes. Free to start, no credit card required.
Start free — no credit cardCommon questions
How much does it cost to advertise on TED Talks Daily?
TED Talks Daily typically charges $30–$55 CPM CPM for host-read ads. The exact rate depends on ad placement (pre-roll vs. mid-roll), episode frequency, and whether you are buying directly or through a network.
How do you track conversions from TED Talks Daily podcast ads?
Use four attribution signals: a unique tracking link in show notes, a host-read vanity URL (e.g. yourbrand.com/ted-talks-daily), a unique promo code, and a post-purchase survey. This four-signal approach captures 2–3x more conversions than link tracking alone.
What attribution window should I use for TED Talks Daily?
Massive global reach with strong brand association. Ad-listener match matters significantly here — the most effective campaigns are highly relevant to the talk's topic. 21–30 day conversion windows.