Advertising on Anything Goes: Attribution Setup, CPM Rates & ROI Guide
Everything you need to know about running ads on Anything Goes and actually proving the ROI — audience profile, typical costs, and how to set up attribution that captures all your conversions.
Hosted by
Emma Chamberlain
Average downloads
2,000,000+ per episode
Typical CPM
$40–$75 CPM
Who listens to Anything Goes
Gen Z and young Millennials 16–28, heavily influenced by Emma's personal brand
Best product fit
Conversion profile
One of the strongest Gen Z podcast audiences. Emma's personal product endorsements drive very high conversion rates in her core categories. Conversion cycles are fast (7–14 days).
How to set up attribution for Anything Goes ads
The four attribution signals to use
🔗 Tracking link
A unique link for your Anything Goes campaign in show notes. Captures listeners who click through directly.
🌐 Vanity URL: yourbrand.com/anything-goes
Host reads your URL on air. First-party detection captures visitors who type it directly with no redirect needed.
🏷️ Unique promo code
A code exclusive to your Anything Goes placement. Captures listeners who come back days later without clicking anything.
💬 Post-purchase survey
"How did you hear about us?" on your confirmation page. Catches Anything Goes listeners who searched your brand directly.
Ready to track your Anything Goes campaign?
Set up four-signal attribution for your Anything Goes ad in under 30 minutes. Free to start, no credit card required.
Start free — no credit cardCommon questions
How much does it cost to advertise on Anything Goes?
Anything Goes typically charges $40–$75 CPM CPM for host-read ads. The exact rate depends on ad placement (pre-roll vs. mid-roll), episode frequency, and whether you are buying directly or through a network.
How do you track conversions from Anything Goes podcast ads?
Use four attribution signals: a unique tracking link in show notes, a host-read vanity URL (e.g. yourbrand.com/anything-goes), a unique promo code, and a post-purchase survey. This four-signal approach captures 2–3x more conversions than link tracking alone.
What attribution window should I use for Anything Goes?
One of the strongest Gen Z podcast audiences. Emma's personal product endorsements drive very high conversion rates in her core categories. Conversion cycles are fast (7–14 days).