Advertising on Call Her Daddy: Attribution Setup, CPM Rates & ROI Guide
Everything you need to know about running ads on Call Her Daddy and actually proving the ROI — audience profile, typical costs, and how to set up attribution that captures all your conversions.
Hosted by
Alex Cooper
Average downloads
3,000,000+ per episode
Typical CPM
$50–$90 CPM
Who listens to Call Her Daddy
Women 18–35, highly engaged, strong purchasing influence
Best product fit
Conversion profile
One of the highest-converting audiences in podcast advertising for the right product categories. Very high promo code usage and strong social sharing behaviour. Expect fast conversion cycles (7–14 days).
How to set up attribution for Call Her Daddy ads
The four attribution signals to use
🔗 Tracking link
A unique link for your Call Her Daddy campaign in show notes. Captures listeners who click through directly.
🌐 Vanity URL: yourbrand.com/call-her-daddy
Host reads your URL on air. First-party detection captures visitors who type it directly with no redirect needed.
🏷️ Unique promo code
A code exclusive to your Call Her Daddy placement. Captures listeners who come back days later without clicking anything.
💬 Post-purchase survey
"How did you hear about us?" on your confirmation page. Catches Call Her Daddy listeners who searched your brand directly.
Ready to track your Call Her Daddy campaign?
Set up four-signal attribution for your Call Her Daddy ad in under 30 minutes. Free to start, no credit card required.
Start free — no credit cardCommon questions
How much does it cost to advertise on Call Her Daddy?
Call Her Daddy typically charges $50–$90 CPM CPM for host-read ads. The exact rate depends on ad placement (pre-roll vs. mid-roll), episode frequency, and whether you are buying directly or through a network.
How do you track conversions from Call Her Daddy podcast ads?
Use four attribution signals: a unique tracking link in show notes, a host-read vanity URL (e.g. yourbrand.com/call-her-daddy), a unique promo code, and a post-purchase survey. This four-signal approach captures 2–3x more conversions than link tracking alone.
What attribution window should I use for Call Her Daddy?
One of the highest-converting audiences in podcast advertising for the right product categories. Very high promo code usage and strong social sharing behaviour. Expect fast conversion cycles (7–14 days).