Advertising on Armchair Expert: Attribution Setup, CPM Rates & ROI Guide
Everything you need to know about running ads on Armchair Expert and actually proving the ROI — audience profile, typical costs, and how to set up attribution that captures all your conversions.
Hosted by
Dax Shepard
Average downloads
1,500,000+ per episode
Typical CPM
$40–$70 CPM
Who listens to Armchair Expert
Adults 25–45, Dax's wide Hollywood and pop-culture fanbase
Best product fit
Conversion profile
Massive audience with high host trust. Dax's personal endorsements are exceptionally credible. Promo code redemption is high, and conversion cycles are fast for consumer products.
How to set up attribution for Armchair Expert ads
The four attribution signals to use
🔗 Tracking link
A unique link for your Armchair Expert campaign in show notes. Captures listeners who click through directly.
🌐 Vanity URL: yourbrand.com/armchair-expert
Host reads your URL on air. First-party detection captures visitors who type it directly with no redirect needed.
🏷️ Unique promo code
A code exclusive to your Armchair Expert placement. Captures listeners who come back days later without clicking anything.
💬 Post-purchase survey
"How did you hear about us?" on your confirmation page. Catches Armchair Expert listeners who searched your brand directly.
Ready to track your Armchair Expert campaign?
Set up four-signal attribution for your Armchair Expert ad in under 30 minutes. Free to start, no credit card required.
Start free — no credit cardCommon questions
How much does it cost to advertise on Armchair Expert?
Armchair Expert typically charges $40–$70 CPM CPM for host-read ads. The exact rate depends on ad placement (pre-roll vs. mid-roll), episode frequency, and whether you are buying directly or through a network.
How do you track conversions from Armchair Expert podcast ads?
Use four attribution signals: a unique tracking link in show notes, a host-read vanity URL (e.g. yourbrand.com/armchair-expert), a unique promo code, and a post-purchase survey. This four-signal approach captures 2–3x more conversions than link tracking alone.
What attribution window should I use for Armchair Expert?
Massive audience with high host trust. Dax's personal endorsements are exceptionally credible. Promo code redemption is high, and conversion cycles are fast for consumer products.