Advertising on My Favorite Murder: Attribution Setup, CPM Rates & ROI Guide
Everything you need to know about running ads on My Favorite Murder and actually proving the ROI — audience profile, typical costs, and how to set up attribution that captures all your conversions.
Hosted by
Karen Kilgariff & Georgia Hardstark
Average downloads
1,200,000+ per episode
Typical CPM
$35–$60 CPM
Who listens to My Favorite Murder
Women 25–45, loyal 'murderino' community, strong social identity
Best product fit
Conversion profile
Extremely loyal community with strong brand identity. High promo code redemption and very active social sharing of ad experiences. Fast conversion cycles (7–14 days).
How to set up attribution for My Favorite Murder ads
The four attribution signals to use
🔗 Tracking link
A unique link for your My Favorite Murder campaign in show notes. Captures listeners who click through directly.
🌐 Vanity URL: yourbrand.com/my-favorite-murder
Host reads your URL on air. First-party detection captures visitors who type it directly with no redirect needed.
🏷️ Unique promo code
A code exclusive to your My Favorite Murder placement. Captures listeners who come back days later without clicking anything.
💬 Post-purchase survey
"How did you hear about us?" on your confirmation page. Catches My Favorite Murder listeners who searched your brand directly.
Ready to track your My Favorite Murder campaign?
Set up four-signal attribution for your My Favorite Murder ad in under 30 minutes. Free to start, no credit card required.
Start free — no credit cardCommon questions
How much does it cost to advertise on My Favorite Murder?
My Favorite Murder typically charges $35–$60 CPM CPM for host-read ads. The exact rate depends on ad placement (pre-roll vs. mid-roll), episode frequency, and whether you are buying directly or through a network.
How do you track conversions from My Favorite Murder podcast ads?
Use four attribution signals: a unique tracking link in show notes, a host-read vanity URL (e.g. yourbrand.com/my-favorite-murder), a unique promo code, and a post-purchase survey. This four-signal approach captures 2–3x more conversions than link tracking alone.
What attribution window should I use for My Favorite Murder?
Extremely loyal community with strong brand identity. High promo code redemption and very active social sharing of ad experiences. Fast conversion cycles (7–14 days).