Advertising on The Changelog: Attribution Setup, CPM Rates & ROI Guide
Everything you need to know about running ads on The Changelog and actually proving the ROI — audience profile, typical costs, and how to set up attribution that captures all your conversions.
Hosted by
Adam Stacoviak & Jerod Santo
Average downloads
100,000+ per episode
Typical CPM
$18–$32 CPM
Who listens to The Changelog
Software developers, open-source contributors, and engineering leaders
Best product fit
Conversion profile
High-intent technical audience. Click-through rates from show notes are among the best in the developer podcast space. Audience researches thoroughly before converting.
How to set up attribution for The Changelog ads
The four attribution signals to use
🔗 Tracking link
A unique link for your The Changelog campaign in show notes. Captures listeners who click through directly.
🌐 Vanity URL: yourbrand.com/changelog
Host reads your URL on air. First-party detection captures visitors who type it directly with no redirect needed.
🏷️ Unique promo code
A code exclusive to your The Changelog placement. Captures listeners who come back days later without clicking anything.
💬 Post-purchase survey
"How did you hear about us?" on your confirmation page. Catches The Changelog listeners who searched your brand directly.
Ready to track your The Changelog campaign?
Set up four-signal attribution for your The Changelog ad in under 30 minutes. Free to start, no credit card required.
Start free — no credit cardCommon questions
How much does it cost to advertise on The Changelog?
The Changelog typically charges $18–$32 CPM CPM for host-read ads. The exact rate depends on ad placement (pre-roll vs. mid-roll), episode frequency, and whether you are buying directly or through a network.
How do you track conversions from The Changelog podcast ads?
Use four attribution signals: a unique tracking link in show notes, a host-read vanity URL (e.g. yourbrand.com/changelog), a unique promo code, and a post-purchase survey. This four-signal approach captures 2–3x more conversions than link tracking alone.
What attribution window should I use for The Changelog?
High-intent technical audience. Click-through rates from show notes are among the best in the developer podcast space. Audience researches thoroughly before converting.