Advertising on Darknet Diaries: Attribution Setup, CPM Rates & ROI Guide
Everything you need to know about running ads on Darknet Diaries and actually proving the ROI — audience profile, typical costs, and how to set up attribution that captures all your conversions.
Hosted by
Jack Rhysider
Average downloads
200,000+ per episode
Typical CPM
$20–$35 CPM
Who listens to Darknet Diaries
Security professionals, developers, and tech enthusiasts
Best product fit
Conversion profile
Niche but exceptionally high-quality technical audience. Very high promo code usage. Technical audience is comfortable with vanity URLs. Strong conversion rates for relevant product categories.
How to set up attribution for Darknet Diaries ads
The four attribution signals to use
🔗 Tracking link
A unique link for your Darknet Diaries campaign in show notes. Captures listeners who click through directly.
🌐 Vanity URL: yourbrand.com/dark-net-diaries
Host reads your URL on air. First-party detection captures visitors who type it directly with no redirect needed.
🏷️ Unique promo code
A code exclusive to your Darknet Diaries placement. Captures listeners who come back days later without clicking anything.
💬 Post-purchase survey
"How did you hear about us?" on your confirmation page. Catches Darknet Diaries listeners who searched your brand directly.
Ready to track your Darknet Diaries campaign?
Set up four-signal attribution for your Darknet Diaries ad in under 30 minutes. Free to start, no credit card required.
Start free — no credit cardCommon questions
How much does it cost to advertise on Darknet Diaries?
Darknet Diaries typically charges $20–$35 CPM CPM for host-read ads. The exact rate depends on ad placement (pre-roll vs. mid-roll), episode frequency, and whether you are buying directly or through a network.
How do you track conversions from Darknet Diaries podcast ads?
Use four attribution signals: a unique tracking link in show notes, a host-read vanity URL (e.g. yourbrand.com/dark-net-diaries), a unique promo code, and a post-purchase survey. This four-signal approach captures 2–3x more conversions than link tracking alone.
What attribution window should I use for Darknet Diaries?
Niche but exceptionally high-quality technical audience. Very high promo code usage. Technical audience is comfortable with vanity URLs. Strong conversion rates for relevant product categories.