Advertising on Crime Junkie: Attribution Setup, CPM Rates & ROI Guide
Everything you need to know about running ads on Crime Junkie and actually proving the ROI — audience profile, typical costs, and how to set up attribution that captures all your conversions.
Hosted by
Ashley Flowers & Brit Prawat
Average downloads
2,500,000+ per episode
Typical CPM
$40–$75 CPM
Who listens to Crime Junkie
Women 25–45, highly loyal, mobile-first listening behaviour
Best product fit
Conversion profile
Massive reach with above-average promo code redemption. Mobile-first audience means vanity URL type-in rates are lower; promo codes are the dominant attribution signal.
How to set up attribution for Crime Junkie ads
The four attribution signals to use
🔗 Tracking link
A unique link for your Crime Junkie campaign in show notes. Captures listeners who click through directly.
🌐 Vanity URL: yourbrand.com/crime-junkie
Host reads your URL on air. First-party detection captures visitors who type it directly with no redirect needed.
🏷️ Unique promo code
A code exclusive to your Crime Junkie placement. Captures listeners who come back days later without clicking anything.
💬 Post-purchase survey
"How did you hear about us?" on your confirmation page. Catches Crime Junkie listeners who searched your brand directly.
Ready to track your Crime Junkie campaign?
Set up four-signal attribution for your Crime Junkie ad in under 30 minutes. Free to start, no credit card required.
Start free — no credit cardCommon questions
How much does it cost to advertise on Crime Junkie?
Crime Junkie typically charges $40–$75 CPM CPM for host-read ads. The exact rate depends on ad placement (pre-roll vs. mid-roll), episode frequency, and whether you are buying directly or through a network.
How do you track conversions from Crime Junkie podcast ads?
Use four attribution signals: a unique tracking link in show notes, a host-read vanity URL (e.g. yourbrand.com/crime-junkie), a unique promo code, and a post-purchase survey. This four-signal approach captures 2–3x more conversions than link tracking alone.
What attribution window should I use for Crime Junkie?
Massive reach with above-average promo code redemption. Mobile-first audience means vanity URL type-in rates are lower; promo codes are the dominant attribution signal.