Advertising on Morbid: Attribution Setup, CPM Rates & ROI Guide
Everything you need to know about running ads on Morbid and actually proving the ROI — audience profile, typical costs, and how to set up attribution that captures all your conversions.
Hosted by
Alaina Urquhart & Ash Kelley
Average downloads
1,000,000+ per episode
Typical CPM
$30–$55 CPM
Who listens to Morbid
Women 18–35, true crime enthusiasts with strong community identity
Best product fit
Conversion profile
Highly engaged community audience. Promo codes perform very well — the community actively shares discount codes. Fast conversion cycles (7–14 days) for consumer products.
How to set up attribution for Morbid ads
The four attribution signals to use
🔗 Tracking link
A unique link for your Morbid campaign in show notes. Captures listeners who click through directly.
🌐 Vanity URL: yourbrand.com/morbid
Host reads your URL on air. First-party detection captures visitors who type it directly with no redirect needed.
🏷️ Unique promo code
A code exclusive to your Morbid placement. Captures listeners who come back days later without clicking anything.
💬 Post-purchase survey
"How did you hear about us?" on your confirmation page. Catches Morbid listeners who searched your brand directly.
Ready to track your Morbid campaign?
Set up four-signal attribution for your Morbid ad in under 30 minutes. Free to start, no credit card required.
Start free — no credit cardCommon questions
How much does it cost to advertise on Morbid?
Morbid typically charges $30–$55 CPM CPM for host-read ads. The exact rate depends on ad placement (pre-roll vs. mid-roll), episode frequency, and whether you are buying directly or through a network.
How do you track conversions from Morbid podcast ads?
Use four attribution signals: a unique tracking link in show notes, a host-read vanity URL (e.g. yourbrand.com/morbid), a unique promo code, and a post-purchase survey. This four-signal approach captures 2–3x more conversions than link tracking alone.
What attribution window should I use for Morbid?
Highly engaged community audience. Promo codes perform very well — the community actively shares discount codes. Fast conversion cycles (7–14 days) for consumer products.