Advertising on Found My Fitness: Attribution Setup, CPM Rates & ROI Guide
Everything you need to know about running ads on Found My Fitness and actually proving the ROI — audience profile, typical costs, and how to set up attribution that captures all your conversions.
Hosted by
Dr Rhonda Patrick
Average downloads
200,000+ per episode
Typical CPM
$20–$38 CPM
Who listens to Found My Fitness
Science-driven health optimisers, biohackers, and medical professionals
Best product fit
Conversion profile
Small but extremely high-intent health audience. Rhonda's scientific credibility drives very high trust for health products. High AOV per conversion. Promo codes and tracking links both perform strongly.
How to set up attribution for Found My Fitness ads
The four attribution signals to use
🔗 Tracking link
A unique link for your Found My Fitness campaign in show notes. Captures listeners who click through directly.
🌐 Vanity URL: yourbrand.com/found-my-fitness
Host reads your URL on air. First-party detection captures visitors who type it directly with no redirect needed.
🏷️ Unique promo code
A code exclusive to your Found My Fitness placement. Captures listeners who come back days later without clicking anything.
💬 Post-purchase survey
"How did you hear about us?" on your confirmation page. Catches Found My Fitness listeners who searched your brand directly.
Ready to track your Found My Fitness campaign?
Set up four-signal attribution for your Found My Fitness ad in under 30 minutes. Free to start, no credit card required.
Start free — no credit cardCommon questions
How much does it cost to advertise on Found My Fitness?
Found My Fitness typically charges $20–$38 CPM CPM for host-read ads. The exact rate depends on ad placement (pre-roll vs. mid-roll), episode frequency, and whether you are buying directly or through a network.
How do you track conversions from Found My Fitness podcast ads?
Use four attribution signals: a unique tracking link in show notes, a host-read vanity URL (e.g. yourbrand.com/found-my-fitness), a unique promo code, and a post-purchase survey. This four-signal approach captures 2–3x more conversions than link tracking alone.
What attribution window should I use for Found My Fitness?
Small but extremely high-intent health audience. Rhonda's scientific credibility drives very high trust for health products. High AOV per conversion. Promo codes and tracking links both perform strongly.