Advertising on The Model Health Show: Attribution Setup, CPM Rates & ROI Guide
Everything you need to know about running ads on The Model Health Show and actually proving the ROI — audience profile, typical costs, and how to set up attribution that captures all your conversions.
Hosted by
Shawn Stevenson
Average downloads
400,000+ per episode
Typical CPM
$22–$40 CPM
Who listens to The Model Health Show
Health-conscious adults 25–50 focused on sleep, fitness, and nutrition
Best product fit
Conversion profile
Highly engaged health audience with strong trust in Shawn's recommendations. Promo code redemption is consistently above average. 14–21 day conversion windows for health products.
How to set up attribution for The Model Health Show ads
The four attribution signals to use
🔗 Tracking link
A unique link for your The Model Health Show campaign in show notes. Captures listeners who click through directly.
🌐 Vanity URL: yourbrand.com/the-model-health-show
Host reads your URL on air. First-party detection captures visitors who type it directly with no redirect needed.
🏷️ Unique promo code
A code exclusive to your The Model Health Show placement. Captures listeners who come back days later without clicking anything.
💬 Post-purchase survey
"How did you hear about us?" on your confirmation page. Catches The Model Health Show listeners who searched your brand directly.
Ready to track your The Model Health Show campaign?
Set up four-signal attribution for your The Model Health Show ad in under 30 minutes. Free to start, no credit card required.
Start free — no credit cardCommon questions
How much does it cost to advertise on The Model Health Show?
The Model Health Show typically charges $22–$40 CPM CPM for host-read ads. The exact rate depends on ad placement (pre-roll vs. mid-roll), episode frequency, and whether you are buying directly or through a network.
How do you track conversions from The Model Health Show podcast ads?
Use four attribution signals: a unique tracking link in show notes, a host-read vanity URL (e.g. yourbrand.com/the-model-health-show), a unique promo code, and a post-purchase survey. This four-signal approach captures 2–3x more conversions than link tracking alone.
What attribution window should I use for The Model Health Show?
Highly engaged health audience with strong trust in Shawn's recommendations. Promo code redemption is consistently above average. 14–21 day conversion windows for health products.