Advertising on Freakonomics Radio: Attribution Setup, CPM Rates & ROI Guide
Everything you need to know about running ads on Freakonomics Radio and actually proving the ROI — audience profile, typical costs, and how to set up attribution that captures all your conversions.
Hosted by
Stephen Dubner
Average downloads
250,000+ per episode
Typical CPM
$25–$40 CPM
Who listens to Freakonomics Radio
Educated professionals, policymakers, business leaders
Best product fit
Conversion profile
Smaller but extremely high-quality audience. B2B conversion rates are among the best in the medium. Long conversion windows, high deal values for B2B products.
How to set up attribution for Freakonomics Radio ads
The four attribution signals to use
🔗 Tracking link
A unique link for your Freakonomics Radio campaign in show notes. Captures listeners who click through directly.
🌐 Vanity URL: yourbrand.com/freakonomics-radio
Host reads your URL on air. First-party detection captures visitors who type it directly with no redirect needed.
🏷️ Unique promo code
A code exclusive to your Freakonomics Radio placement. Captures listeners who come back days later without clicking anything.
💬 Post-purchase survey
"How did you hear about us?" on your confirmation page. Catches Freakonomics Radio listeners who searched your brand directly.
Ready to track your Freakonomics Radio campaign?
Set up four-signal attribution for your Freakonomics Radio ad in under 30 minutes. Free to start, no credit card required.
Start free — no credit cardCommon questions
How much does it cost to advertise on Freakonomics Radio?
Freakonomics Radio typically charges $25–$40 CPM CPM for host-read ads. The exact rate depends on ad placement (pre-roll vs. mid-roll), episode frequency, and whether you are buying directly or through a network.
How do you track conversions from Freakonomics Radio podcast ads?
Use four attribution signals: a unique tracking link in show notes, a host-read vanity URL (e.g. yourbrand.com/freakonomics-radio), a unique promo code, and a post-purchase survey. This four-signal approach captures 2–3x more conversions than link tracking alone.
What attribution window should I use for Freakonomics Radio?
Smaller but extremely high-quality audience. B2B conversion rates are among the best in the medium. Long conversion windows, high deal values for B2B products.