Advertising on Revisionist History: Attribution Setup, CPM Rates & ROI Guide
Everything you need to know about running ads on Revisionist History and actually proving the ROI — audience profile, typical costs, and how to set up attribution that captures all your conversions.
Hosted by
Malcolm Gladwell
Average downloads
300,000+ per episode
Typical CPM
$25–$45 CPM
Who listens to Revisionist History
Educated adults 35–60, high income, strong intellectual interest
Best product fit
Conversion profile
Deeply engaged, high-trust audience. Conversion rates are lower than entertainment shows but LTV of acquired customers is typically higher. Long conversion windows common.
How to set up attribution for Revisionist History ads
The four attribution signals to use
🔗 Tracking link
A unique link for your Revisionist History campaign in show notes. Captures listeners who click through directly.
🌐 Vanity URL: yourbrand.com/revisionist-history
Host reads your URL on air. First-party detection captures visitors who type it directly with no redirect needed.
🏷️ Unique promo code
A code exclusive to your Revisionist History placement. Captures listeners who come back days later without clicking anything.
💬 Post-purchase survey
"How did you hear about us?" on your confirmation page. Catches Revisionist History listeners who searched your brand directly.
Ready to track your Revisionist History campaign?
Set up four-signal attribution for your Revisionist History ad in under 30 minutes. Free to start, no credit card required.
Start free — no credit cardCommon questions
How much does it cost to advertise on Revisionist History?
Revisionist History typically charges $25–$45 CPM CPM for host-read ads. The exact rate depends on ad placement (pre-roll vs. mid-roll), episode frequency, and whether you are buying directly or through a network.
How do you track conversions from Revisionist History podcast ads?
Use four attribution signals: a unique tracking link in show notes, a host-read vanity URL (e.g. yourbrand.com/revisionist-history), a unique promo code, and a post-purchase survey. This four-signal approach captures 2–3x more conversions than link tracking alone.
What attribution window should I use for Revisionist History?
Deeply engaged, high-trust audience. Conversion rates are lower than entertainment shows but LTV of acquired customers is typically higher. Long conversion windows common.