Advertising on Global News Podcast: Attribution Setup, CPM Rates & ROI Guide
Everything you need to know about running ads on Global News Podcast and actually proving the ROI — audience profile, typical costs, and how to set up attribution that captures all your conversions.
Hosted by
BBC World Service
Average downloads
1,000,000+ per episode
Typical CPM
$30–$55 CPM
Who listens to Global News Podcast
International English-speaking professionals and news consumers worldwide
Best product fit
Conversion profile
Truly global audience across 180+ countries. Multi-currency and multi-timezone campaigns require careful attribution window design. Promo codes are the most reliable cross-border signal.
How to set up attribution for Global News Podcast ads
The four attribution signals to use
🔗 Tracking link
A unique link for your Global News Podcast campaign in show notes. Captures listeners who click through directly.
🌐 Vanity URL: yourbrand.com/global-news-podcast
Host reads your URL on air. First-party detection captures visitors who type it directly with no redirect needed.
🏷️ Unique promo code
A code exclusive to your Global News Podcast placement. Captures listeners who come back days later without clicking anything.
💬 Post-purchase survey
"How did you hear about us?" on your confirmation page. Catches Global News Podcast listeners who searched your brand directly.
Ready to track your Global News Podcast campaign?
Set up four-signal attribution for your Global News Podcast ad in under 30 minutes. Free to start, no credit card required.
Start free — no credit cardCommon questions
How much does it cost to advertise on Global News Podcast?
Global News Podcast typically charges $30–$55 CPM CPM for host-read ads. The exact rate depends on ad placement (pre-roll vs. mid-roll), episode frequency, and whether you are buying directly or through a network.
How do you track conversions from Global News Podcast podcast ads?
Use four attribution signals: a unique tracking link in show notes, a host-read vanity URL (e.g. yourbrand.com/global-news-podcast), a unique promo code, and a post-purchase survey. This four-signal approach captures 2–3x more conversions than link tracking alone.
What attribution window should I use for Global News Podcast?
Truly global audience across 180+ countries. Multi-currency and multi-timezone campaigns require careful attribution window design. Promo codes are the most reliable cross-border signal.