Advertising on The Daily: Attribution Setup, CPM Rates & ROI Guide
Everything you need to know about running ads on The Daily and actually proving the ROI — audience profile, typical costs, and how to set up attribution that captures all your conversions.
Hosted by
Michael Barbaro
Average downloads
3,000,000+ per episode
Typical CPM
$45–$80 CPM
Who listens to The Daily
News-engaged adults 25–55, educated, urban-leaning
Best product fit
Conversion profile
Enormous reach but lower direct-response rates than topic-specific shows. Strong for brand awareness and retargeting lift. Attribution is primarily through promo codes.
How to set up attribution for The Daily ads
The four attribution signals to use
🔗 Tracking link
A unique link for your The Daily campaign in show notes. Captures listeners who click through directly.
🌐 Vanity URL: yourbrand.com/the-daily
Host reads your URL on air. First-party detection captures visitors who type it directly with no redirect needed.
🏷️ Unique promo code
A code exclusive to your The Daily placement. Captures listeners who come back days later without clicking anything.
💬 Post-purchase survey
"How did you hear about us?" on your confirmation page. Catches The Daily listeners who searched your brand directly.
Ready to track your The Daily campaign?
Set up four-signal attribution for your The Daily ad in under 30 minutes. Free to start, no credit card required.
Start free — no credit cardCommon questions
How much does it cost to advertise on The Daily?
The Daily typically charges $45–$80 CPM CPM for host-read ads. The exact rate depends on ad placement (pre-roll vs. mid-roll), episode frequency, and whether you are buying directly or through a network.
How do you track conversions from The Daily podcast ads?
Use four attribution signals: a unique tracking link in show notes, a host-read vanity URL (e.g. yourbrand.com/the-daily), a unique promo code, and a post-purchase survey. This four-signal approach captures 2–3x more conversions than link tracking alone.
What attribution window should I use for The Daily?
Enormous reach but lower direct-response rates than topic-specific shows. Strong for brand awareness and retargeting lift. Attribution is primarily through promo codes.