Advertising on Marketing School: Attribution Setup, CPM Rates & ROI Guide
Everything you need to know about running ads on Marketing School and actually proving the ROI — audience profile, typical costs, and how to set up attribution that captures all your conversions.
Hosted by
Neil Patel & Eric Siu
Average downloads
250,000+ per episode
Typical CPM
$18–$32 CPM
Who listens to Marketing School
Digital marketers, agency owners, and growth marketers at SMBs
Best product fit
Conversion profile
Short daily format (5–10 minutes) means the ad must be concise and direct. Above-average promo code redemption as the audience is digitally savvy. 30-day conversion windows.
How to set up attribution for Marketing School ads
The four attribution signals to use
🔗 Tracking link
A unique link for your Marketing School campaign in show notes. Captures listeners who click through directly.
🌐 Vanity URL: yourbrand.com/marketing-school
Host reads your URL on air. First-party detection captures visitors who type it directly with no redirect needed.
🏷️ Unique promo code
A code exclusive to your Marketing School placement. Captures listeners who come back days later without clicking anything.
💬 Post-purchase survey
"How did you hear about us?" on your confirmation page. Catches Marketing School listeners who searched your brand directly.
Ready to track your Marketing School campaign?
Set up four-signal attribution for your Marketing School ad in under 30 minutes. Free to start, no credit card required.
Start free — no credit cardCommon questions
How much does it cost to advertise on Marketing School?
Marketing School typically charges $18–$32 CPM CPM for host-read ads. The exact rate depends on ad placement (pre-roll vs. mid-roll), episode frequency, and whether you are buying directly or through a network.
How do you track conversions from Marketing School podcast ads?
Use four attribution signals: a unique tracking link in show notes, a host-read vanity URL (e.g. yourbrand.com/marketing-school), a unique promo code, and a post-purchase survey. This four-signal approach captures 2–3x more conversions than link tracking alone.
What attribution window should I use for Marketing School?
Short daily format (5–10 minutes) means the ad must be concise and direct. Above-average promo code redemption as the audience is digitally savvy. 30-day conversion windows.