Advertising on Perpetual Traffic: Attribution Setup, CPM Rates & ROI Guide
Everything you need to know about running ads on Perpetual Traffic and actually proving the ROI — audience profile, typical costs, and how to set up attribution that captures all your conversions.
Hosted by
Ralph Burns & Kasim Aslam
Average downloads
80,000+ per episode
Typical CPM
$15–$28 CPM
Who listens to Perpetual Traffic
Performance marketers, eCommerce operators, and digital agency professionals
Best product fit
Conversion profile
Niche but high-intent marketing audience. Very strong conversion rates for relevant marketing tools. Audience is analytically minded and responds to data-driven CTAs.
How to set up attribution for Perpetual Traffic ads
The four attribution signals to use
🔗 Tracking link
A unique link for your Perpetual Traffic campaign in show notes. Captures listeners who click through directly.
🌐 Vanity URL: yourbrand.com/perpetual-traffic
Host reads your URL on air. First-party detection captures visitors who type it directly with no redirect needed.
🏷️ Unique promo code
A code exclusive to your Perpetual Traffic placement. Captures listeners who come back days later without clicking anything.
💬 Post-purchase survey
"How did you hear about us?" on your confirmation page. Catches Perpetual Traffic listeners who searched your brand directly.
Ready to track your Perpetual Traffic campaign?
Set up four-signal attribution for your Perpetual Traffic ad in under 30 minutes. Free to start, no credit card required.
Start free — no credit cardCommon questions
How much does it cost to advertise on Perpetual Traffic?
Perpetual Traffic typically charges $15–$28 CPM CPM for host-read ads. The exact rate depends on ad placement (pre-roll vs. mid-roll), episode frequency, and whether you are buying directly or through a network.
How do you track conversions from Perpetual Traffic podcast ads?
Use four attribution signals: a unique tracking link in show notes, a host-read vanity URL (e.g. yourbrand.com/perpetual-traffic), a unique promo code, and a post-purchase survey. This four-signal approach captures 2–3x more conversions than link tracking alone.
What attribution window should I use for Perpetual Traffic?
Niche but high-intent marketing audience. Very strong conversion rates for relevant marketing tools. Audience is analytically minded and responds to data-driven CTAs.