Advertising on Masters of Scale: Attribution Setup, CPM Rates & ROI Guide
Everything you need to know about running ads on Masters of Scale and actually proving the ROI — audience profile, typical costs, and how to set up attribution that captures all your conversions.
Hosted by
Reid Hoffman
Average downloads
250,000+ per episode
Typical CPM
$25–$45 CPM
Who listens to Masters of Scale
Founders, investors, and senior operators at technology and growth companies
Best product fit
Conversion profile
Elite B2B audience with high purchasing authority. Excellent for enterprise and SMB SaaS tools. Longer conversion windows due to complex B2B buying cycles.
How to set up attribution for Masters of Scale ads
The four attribution signals to use
🔗 Tracking link
A unique link for your Masters of Scale campaign in show notes. Captures listeners who click through directly.
🌐 Vanity URL: yourbrand.com/masters-of-scale
Host reads your URL on air. First-party detection captures visitors who type it directly with no redirect needed.
🏷️ Unique promo code
A code exclusive to your Masters of Scale placement. Captures listeners who come back days later without clicking anything.
💬 Post-purchase survey
"How did you hear about us?" on your confirmation page. Catches Masters of Scale listeners who searched your brand directly.
Ready to track your Masters of Scale campaign?
Set up four-signal attribution for your Masters of Scale ad in under 30 minutes. Free to start, no credit card required.
Start free — no credit cardCommon questions
How much does it cost to advertise on Masters of Scale?
Masters of Scale typically charges $25–$45 CPM CPM for host-read ads. The exact rate depends on ad placement (pre-roll vs. mid-roll), episode frequency, and whether you are buying directly or through a network.
How do you track conversions from Masters of Scale podcast ads?
Use four attribution signals: a unique tracking link in show notes, a host-read vanity URL (e.g. yourbrand.com/masters-of-scale), a unique promo code, and a post-purchase survey. This four-signal approach captures 2–3x more conversions than link tracking alone.
What attribution window should I use for Masters of Scale?
Elite B2B audience with high purchasing authority. Excellent for enterprise and SMB SaaS tools. Longer conversion windows due to complex B2B buying cycles.