Advertising on My First Million: Attribution Setup, CPM Rates & ROI Guide
Everything you need to know about running ads on My First Million and actually proving the ROI — audience profile, typical costs, and how to set up attribution that captures all your conversions.
Hosted by
Sam Parr & Shaan Puri
Average downloads
400,000+ per episode
Typical CPM
$25–$45 CPM
Who listens to My First Million
Entrepreneurs, startup founders, DTC operators, and side-project builders
Best product fit
Conversion profile
High-intent, research-driven buyers. Expect a 14–30 day conversion window. Vanity path visits tend to outperform link clicks due to strong host trust and mobile listening.
How to set up attribution for My First Million ads
The four attribution signals to use
🔗 Tracking link
A unique link for your My First Million campaign in show notes. Captures listeners who click through directly.
🌐 Vanity URL: yourbrand.com/my-first-million
Host reads your URL on air. First-party detection captures visitors who type it directly with no redirect needed.
🏷️ Unique promo code
A code exclusive to your My First Million placement. Captures listeners who come back days later without clicking anything.
💬 Post-purchase survey
"How did you hear about us?" on your confirmation page. Catches My First Million listeners who searched your brand directly.
Ready to track your My First Million campaign?
Set up four-signal attribution for your My First Million ad in under 30 minutes. Free to start, no credit card required.
Start free — no credit cardCommon questions
How much does it cost to advertise on My First Million?
My First Million typically charges $25–$45 CPM CPM for host-read ads. The exact rate depends on ad placement (pre-roll vs. mid-roll), episode frequency, and whether you are buying directly or through a network.
How do you track conversions from My First Million podcast ads?
Use four attribution signals: a unique tracking link in show notes, a host-read vanity URL (e.g. yourbrand.com/my-first-million), a unique promo code, and a post-purchase survey. This four-signal approach captures 2–3x more conversions than link tracking alone.
What attribution window should I use for My First Million?
High-intent, research-driven buyers. Expect a 14–30 day conversion window. Vanity path visits tend to outperform link clicks due to strong host trust and mobile listening.