Advertising on Motley Fool Money: Attribution Setup, CPM Rates & ROI Guide
Everything you need to know about running ads on Motley Fool Money and actually proving the ROI — audience profile, typical costs, and how to set up attribution that captures all your conversions.
Hosted by
Various
Average downloads
300,000+ per episode
Typical CPM
$20–$38 CPM
Who listens to Motley Fool Money
Retail investors and personal finance enthusiasts in the US and Canada
Best product fit
Conversion profile
Trusted financial media audience with high product affinity for the right offers. Promo code and trial URL perform equally well. 30–60 day conversion windows for financial products.
How to set up attribution for Motley Fool Money ads
The four attribution signals to use
🔗 Tracking link
A unique link for your Motley Fool Money campaign in show notes. Captures listeners who click through directly.
🌐 Vanity URL: yourbrand.com/motley-fool-money
Host reads your URL on air. First-party detection captures visitors who type it directly with no redirect needed.
🏷️ Unique promo code
A code exclusive to your Motley Fool Money placement. Captures listeners who come back days later without clicking anything.
💬 Post-purchase survey
"How did you hear about us?" on your confirmation page. Catches Motley Fool Money listeners who searched your brand directly.
Ready to track your Motley Fool Money campaign?
Set up four-signal attribution for your Motley Fool Money ad in under 30 minutes. Free to start, no credit card required.
Start free — no credit cardCommon questions
How much does it cost to advertise on Motley Fool Money?
Motley Fool Money typically charges $20–$38 CPM CPM for host-read ads. The exact rate depends on ad placement (pre-roll vs. mid-roll), episode frequency, and whether you are buying directly or through a network.
How do you track conversions from Motley Fool Money podcast ads?
Use four attribution signals: a unique tracking link in show notes, a host-read vanity URL (e.g. yourbrand.com/motley-fool-money), a unique promo code, and a post-purchase survey. This four-signal approach captures 2–3x more conversions than link tracking alone.
What attribution window should I use for Motley Fool Money?
Trusted financial media audience with high product affinity for the right offers. Promo code and trial URL perform equally well. 30–60 day conversion windows for financial products.