Advertising on We Study Billionaires: Attribution Setup, CPM Rates & ROI Guide
Everything you need to know about running ads on We Study Billionaires and actually proving the ROI — audience profile, typical costs, and how to set up attribution that captures all your conversions.
Hosted by
Preston Pysh & Stig Brodersen
Average downloads
400,000+ per episode
Typical CPM
$22–$40 CPM
Who listens to We Study Billionaires
Retail investors and aspiring wealth-builders, predominantly 25–45
Best product fit
Conversion profile
High financial intent audience. Excellent conversion rates for investment products. Longer conversion windows (30–60 days) for financial services. Trial URL is more effective than promo code.
How to set up attribution for We Study Billionaires ads
The four attribution signals to use
🔗 Tracking link
A unique link for your We Study Billionaires campaign in show notes. Captures listeners who click through directly.
🌐 Vanity URL: yourbrand.com/we-study-billionaires
Host reads your URL on air. First-party detection captures visitors who type it directly with no redirect needed.
🏷️ Unique promo code
A code exclusive to your We Study Billionaires placement. Captures listeners who come back days later without clicking anything.
💬 Post-purchase survey
"How did you hear about us?" on your confirmation page. Catches We Study Billionaires listeners who searched your brand directly.
Ready to track your We Study Billionaires campaign?
Set up four-signal attribution for your We Study Billionaires ad in under 30 minutes. Free to start, no credit card required.
Start free — no credit cardCommon questions
How much does it cost to advertise on We Study Billionaires?
We Study Billionaires typically charges $22–$40 CPM CPM for host-read ads. The exact rate depends on ad placement (pre-roll vs. mid-roll), episode frequency, and whether you are buying directly or through a network.
How do you track conversions from We Study Billionaires podcast ads?
Use four attribution signals: a unique tracking link in show notes, a host-read vanity URL (e.g. yourbrand.com/we-study-billionaires), a unique promo code, and a post-purchase survey. This four-signal approach captures 2–3x more conversions than link tracking alone.
What attribution window should I use for We Study Billionaires?
High financial intent audience. Excellent conversion rates for investment products. Longer conversion windows (30–60 days) for financial services. Trial URL is more effective than promo code.