Advertising on The Diary of a CEO: Attribution Setup, CPM Rates & ROI Guide
Everything you need to know about running ads on The Diary of a CEO and actually proving the ROI — audience profile, typical costs, and how to set up attribution that captures all your conversions.
Hosted by
Steven Bartlett
Average downloads
2,000,000+ per episode
Typical CPM
$40–$70 CPM
Who listens to The Diary of a CEO
Young professionals, entrepreneurs, and self-improvers aged 20–40 across the UK and US
Best product fit
Conversion profile
Enormous reach across two major markets. Strong promo code redemption and above-average social sharing of ad CTAs. Conversion cycles are short (7–14 days) for consumer products.
How to set up attribution for The Diary of a CEO ads
The four attribution signals to use
🔗 Tracking link
A unique link for your The Diary of a CEO campaign in show notes. Captures listeners who click through directly.
🌐 Vanity URL: yourbrand.com/the-diary-of-a-ceo
Host reads your URL on air. First-party detection captures visitors who type it directly with no redirect needed.
🏷️ Unique promo code
A code exclusive to your The Diary of a CEO placement. Captures listeners who come back days later without clicking anything.
💬 Post-purchase survey
"How did you hear about us?" on your confirmation page. Catches The Diary of a CEO listeners who searched your brand directly.
Ready to track your The Diary of a CEO campaign?
Set up four-signal attribution for your The Diary of a CEO ad in under 30 minutes. Free to start, no credit card required.
Start free — no credit cardCommon questions
How much does it cost to advertise on The Diary of a CEO?
The Diary of a CEO typically charges $40–$70 CPM CPM for host-read ads. The exact rate depends on ad placement (pre-roll vs. mid-roll), episode frequency, and whether you are buying directly or through a network.
How do you track conversions from The Diary of a CEO podcast ads?
Use four attribution signals: a unique tracking link in show notes, a host-read vanity URL (e.g. yourbrand.com/the-diary-of-a-ceo), a unique promo code, and a post-purchase survey. This four-signal approach captures 2–3x more conversions than link tracking alone.
What attribution window should I use for The Diary of a CEO?
Enormous reach across two major markets. Strong promo code redemption and above-average social sharing of ad CTAs. Conversion cycles are short (7–14 days) for consumer products.