Advertising on Ologies with Alie Ward: Attribution Setup, CPM Rates & ROI Guide
Everything you need to know about running ads on Ologies with Alie Ward and actually proving the ROI — audience profile, typical costs, and how to set up attribution that captures all your conversions.
Hosted by
Alie Ward
Average downloads
400,000+ per episode
Typical CPM
$25–$40 CPM
Who listens to Ologies with Alie Ward
Curious adults 20–45, science enthusiasts, environmentally conscious
Best product fit
Conversion profile
Highly loyal audience with strong host affinity. Excellent for purpose-driven brands and products aligned with the show's educational ethos. Promo codes perform well.
How to set up attribution for Ologies with Alie Ward ads
The four attribution signals to use
🔗 Tracking link
A unique link for your Ologies with Alie Ward campaign in show notes. Captures listeners who click through directly.
🌐 Vanity URL: yourbrand.com/ologies
Host reads your URL on air. First-party detection captures visitors who type it directly with no redirect needed.
🏷️ Unique promo code
A code exclusive to your Ologies with Alie Ward placement. Captures listeners who come back days later without clicking anything.
💬 Post-purchase survey
"How did you hear about us?" on your confirmation page. Catches Ologies with Alie Ward listeners who searched your brand directly.
Ready to track your Ologies with Alie Ward campaign?
Set up four-signal attribution for your Ologies with Alie Ward ad in under 30 minutes. Free to start, no credit card required.
Start free — no credit cardCommon questions
How much does it cost to advertise on Ologies with Alie Ward?
Ologies with Alie Ward typically charges $25–$40 CPM CPM for host-read ads. The exact rate depends on ad placement (pre-roll vs. mid-roll), episode frequency, and whether you are buying directly or through a network.
How do you track conversions from Ologies with Alie Ward podcast ads?
Use four attribution signals: a unique tracking link in show notes, a host-read vanity URL (e.g. yourbrand.com/ologies), a unique promo code, and a post-purchase survey. This four-signal approach captures 2–3x more conversions than link tracking alone.
What attribution window should I use for Ologies with Alie Ward?
Highly loyal audience with strong host affinity. Excellent for purpose-driven brands and products aligned with the show's educational ethos. Promo codes perform well.