Advertising on Science Friday: Attribution Setup, CPM Rates & ROI Guide
Everything you need to know about running ads on Science Friday and actually proving the ROI — audience profile, typical costs, and how to set up attribution that captures all your conversions.
Hosted by
Ira Flatow
Average downloads
500,000+ per episode
Typical CPM
$22–$40 CPM
Who listens to Science Friday
Science enthusiasts and professionals, NPR audience, adults 35–65
Best product fit
Conversion profile
Highly educated audience with above-average income. Strong brand trust in scientific claims. Longer conversion windows — this audience validates product claims before purchasing.
How to set up attribution for Science Friday ads
The four attribution signals to use
🔗 Tracking link
A unique link for your Science Friday campaign in show notes. Captures listeners who click through directly.
🌐 Vanity URL: yourbrand.com/science-friday
Host reads your URL on air. First-party detection captures visitors who type it directly with no redirect needed.
🏷️ Unique promo code
A code exclusive to your Science Friday placement. Captures listeners who come back days later without clicking anything.
💬 Post-purchase survey
"How did you hear about us?" on your confirmation page. Catches Science Friday listeners who searched your brand directly.
Ready to track your Science Friday campaign?
Set up four-signal attribution for your Science Friday ad in under 30 minutes. Free to start, no credit card required.
Start free — no credit cardCommon questions
How much does it cost to advertise on Science Friday?
Science Friday typically charges $22–$40 CPM CPM for host-read ads. The exact rate depends on ad placement (pre-roll vs. mid-roll), episode frequency, and whether you are buying directly or through a network.
How do you track conversions from Science Friday podcast ads?
Use four attribution signals: a unique tracking link in show notes, a host-read vanity URL (e.g. yourbrand.com/science-friday), a unique promo code, and a post-purchase survey. This four-signal approach captures 2–3x more conversions than link tracking alone.
What attribution window should I use for Science Friday?
Highly educated audience with above-average income. Strong brand trust in scientific claims. Longer conversion windows — this audience validates product claims before purchasing.