Advertising on Pardon My Take: Attribution Setup, CPM Rates & ROI Guide
Everything you need to know about running ads on Pardon My Take and actually proving the ROI — audience profile, typical costs, and how to set up attribution that captures all your conversions.
Hosted by
Big Cat & PFT Commenter
Average downloads
1,800,000+ per episode
Typical CPM
$35–$65 CPM
Who listens to Pardon My Take
Sports fans predominantly 18–35, highly engaged male-skewing audience
Best product fit
Conversion profile
Massive, highly loyal sports-comedy audience. Promo code redemption is among the highest in podcasting — the hosts integrate ads naturally and the audience responds strongly. Fast (7 day) conversion cycles.
How to set up attribution for Pardon My Take ads
The four attribution signals to use
🔗 Tracking link
A unique link for your Pardon My Take campaign in show notes. Captures listeners who click through directly.
🌐 Vanity URL: yourbrand.com/pardon-my-take
Host reads your URL on air. First-party detection captures visitors who type it directly with no redirect needed.
🏷️ Unique promo code
A code exclusive to your Pardon My Take placement. Captures listeners who come back days later without clicking anything.
💬 Post-purchase survey
"How did you hear about us?" on your confirmation page. Catches Pardon My Take listeners who searched your brand directly.
Ready to track your Pardon My Take campaign?
Set up four-signal attribution for your Pardon My Take ad in under 30 minutes. Free to start, no credit card required.
Start free — no credit cardCommon questions
How much does it cost to advertise on Pardon My Take?
Pardon My Take typically charges $35–$65 CPM CPM for host-read ads. The exact rate depends on ad placement (pre-roll vs. mid-roll), episode frequency, and whether you are buying directly or through a network.
How do you track conversions from Pardon My Take podcast ads?
Use four attribution signals: a unique tracking link in show notes, a host-read vanity URL (e.g. yourbrand.com/pardon-my-take), a unique promo code, and a post-purchase survey. This four-signal approach captures 2–3x more conversions than link tracking alone.
What attribution window should I use for Pardon My Take?
Massive, highly loyal sports-comedy audience. Promo code redemption is among the highest in podcasting — the hosts integrate ads naturally and the audience responds strongly. Fast (7 day) conversion cycles.