Advertising on The Bill Simmons Podcast: Attribution Setup, CPM Rates & ROI Guide
Everything you need to know about running ads on The Bill Simmons Podcast and actually proving the ROI — audience profile, typical costs, and how to set up attribution that captures all your conversions.
Hosted by
Bill Simmons
Average downloads
600,000+ per episode
Typical CPM
$28–$50 CPM
Who listens to The Bill Simmons Podcast
Sports fans 25–50, high engagement, strong loyalty to Simmons brand
Best product fit
Conversion profile
Long-running sports media brand with deeply loyal audience. Above-average promo code redemption. Audience has high disposable income and responds to premium product recommendations.
How to set up attribution for The Bill Simmons Podcast ads
The four attribution signals to use
🔗 Tracking link
A unique link for your The Bill Simmons Podcast campaign in show notes. Captures listeners who click through directly.
🌐 Vanity URL: yourbrand.com/the-bill-simmons-podcast
Host reads your URL on air. First-party detection captures visitors who type it directly with no redirect needed.
🏷️ Unique promo code
A code exclusive to your The Bill Simmons Podcast placement. Captures listeners who come back days later without clicking anything.
💬 Post-purchase survey
"How did you hear about us?" on your confirmation page. Catches The Bill Simmons Podcast listeners who searched your brand directly.
Ready to track your The Bill Simmons Podcast campaign?
Set up four-signal attribution for your The Bill Simmons Podcast ad in under 30 minutes. Free to start, no credit card required.
Start free — no credit cardCommon questions
How much does it cost to advertise on The Bill Simmons Podcast?
The Bill Simmons Podcast typically charges $28–$50 CPM CPM for host-read ads. The exact rate depends on ad placement (pre-roll vs. mid-roll), episode frequency, and whether you are buying directly or through a network.
How do you track conversions from The Bill Simmons Podcast podcast ads?
Use four attribution signals: a unique tracking link in show notes, a host-read vanity URL (e.g. yourbrand.com/the-bill-simmons-podcast), a unique promo code, and a post-purchase survey. This four-signal approach captures 2–3x more conversions than link tracking alone.
What attribution window should I use for The Bill Simmons Podcast?
Long-running sports media brand with deeply loyal audience. Above-average promo code redemption. Audience has high disposable income and responds to premium product recommendations.