Advertising on Acquired: Attribution Setup, CPM Rates & ROI Guide
Everything you need to know about running ads on Acquired and actually proving the ROI — audience profile, typical costs, and how to set up attribution that captures all your conversions.
Hosted by
Ben Gilbert & David Rosenthal
Average downloads
500,000+ per episode
Typical CPM
$30–$55 CPM
Who listens to Acquired
Investors, founders, and operators at high-growth tech companies
Best product fit
Conversion profile
Elite B2B audience with exceptional intent and purchasing authority. High CPM is justified for B2B products with significant ACV. Conversion rates are high but timing is long.
How to set up attribution for Acquired ads
The four attribution signals to use
🔗 Tracking link
A unique link for your Acquired campaign in show notes. Captures listeners who click through directly.
🌐 Vanity URL: yourbrand.com/acquired
Host reads your URL on air. First-party detection captures visitors who type it directly with no redirect needed.
🏷️ Unique promo code
A code exclusive to your Acquired placement. Captures listeners who come back days later without clicking anything.
💬 Post-purchase survey
"How did you hear about us?" on your confirmation page. Catches Acquired listeners who searched your brand directly.
Ready to track your Acquired campaign?
Set up four-signal attribution for your Acquired ad in under 30 minutes. Free to start, no credit card required.
Start free — no credit cardCommon questions
How much does it cost to advertise on Acquired?
Acquired typically charges $30–$55 CPM CPM for host-read ads. The exact rate depends on ad placement (pre-roll vs. mid-roll), episode frequency, and whether you are buying directly or through a network.
How do you track conversions from Acquired podcast ads?
Use four attribution signals: a unique tracking link in show notes, a host-read vanity URL (e.g. yourbrand.com/acquired), a unique promo code, and a post-purchase survey. This four-signal approach captures 2–3x more conversions than link tracking alone.
What attribution window should I use for Acquired?
Elite B2B audience with exceptional intent and purchasing authority. High CPM is justified for B2B products with significant ACV. Conversion rates are high but timing is long.