Advertising on Lenny's Podcast: Attribution Setup, CPM Rates & ROI Guide
Everything you need to know about running ads on Lenny's Podcast and actually proving the ROI — audience profile, typical costs, and how to set up attribution that captures all your conversions.
Hosted by
Lenny Rachitsky
Average downloads
200,000+ per episode
Typical CPM
$25–$45 CPM
Who listens to Lenny's Podcast
Product managers, growth professionals, and founders at tech startups
Best product fit
Conversion profile
Premium product-focused audience with high willingness to pay for productivity tools. Strong trial URL performance. Very high survey completion rates — use post-purchase survey.
How to set up attribution for Lenny's Podcast ads
The four attribution signals to use
🔗 Tracking link
A unique link for your Lenny's Podcast campaign in show notes. Captures listeners who click through directly.
🌐 Vanity URL: yourbrand.com/lenny-podcast
Host reads your URL on air. First-party detection captures visitors who type it directly with no redirect needed.
🏷️ Unique promo code
A code exclusive to your Lenny's Podcast placement. Captures listeners who come back days later without clicking anything.
💬 Post-purchase survey
"How did you hear about us?" on your confirmation page. Catches Lenny's Podcast listeners who searched your brand directly.
Ready to track your Lenny's Podcast campaign?
Set up four-signal attribution for your Lenny's Podcast ad in under 30 minutes. Free to start, no credit card required.
Start free — no credit cardCommon questions
How much does it cost to advertise on Lenny's Podcast?
Lenny's Podcast typically charges $25–$45 CPM CPM for host-read ads. The exact rate depends on ad placement (pre-roll vs. mid-roll), episode frequency, and whether you are buying directly or through a network.
How do you track conversions from Lenny's Podcast podcast ads?
Use four attribution signals: a unique tracking link in show notes, a host-read vanity URL (e.g. yourbrand.com/lenny-podcast), a unique promo code, and a post-purchase survey. This four-signal approach captures 2–3x more conversions than link tracking alone.
What attribution window should I use for Lenny's Podcast?
Premium product-focused audience with high willingness to pay for productivity tools. Strong trial URL performance. Very high survey completion rates — use post-purchase survey.