Advertising on Y Combinator Startup Podcast: Attribution Setup, CPM Rates & ROI Guide
Everything you need to know about running ads on Y Combinator Startup Podcast and actually proving the ROI — audience profile, typical costs, and how to set up attribution that captures all your conversions.
Hosted by
Y Combinator
Average downloads
80,000+ per episode
Typical CPM
$15–$28 CPM
Who listens to Y Combinator Startup Podcast
Startup founders, aspiring entrepreneurs, and early-stage investors
Best product fit
Conversion profile
Smaller but extremely high-quality founder audience. Excellent for tools targeting early-stage companies. Word-of-mouth amplification is exceptionally strong in this community.
How to set up attribution for Y Combinator Startup Podcast ads
The four attribution signals to use
🔗 Tracking link
A unique link for your Y Combinator Startup Podcast campaign in show notes. Captures listeners who click through directly.
🌐 Vanity URL: yourbrand.com/ycombinator-podcast
Host reads your URL on air. First-party detection captures visitors who type it directly with no redirect needed.
🏷️ Unique promo code
A code exclusive to your Y Combinator Startup Podcast placement. Captures listeners who come back days later without clicking anything.
💬 Post-purchase survey
"How did you hear about us?" on your confirmation page. Catches Y Combinator Startup Podcast listeners who searched your brand directly.
Ready to track your Y Combinator Startup Podcast campaign?
Set up four-signal attribution for your Y Combinator Startup Podcast ad in under 30 minutes. Free to start, no credit card required.
Start free — no credit cardCommon questions
How much does it cost to advertise on Y Combinator Startup Podcast?
Y Combinator Startup Podcast typically charges $15–$28 CPM CPM for host-read ads. The exact rate depends on ad placement (pre-roll vs. mid-roll), episode frequency, and whether you are buying directly or through a network.
How do you track conversions from Y Combinator Startup Podcast podcast ads?
Use four attribution signals: a unique tracking link in show notes, a host-read vanity URL (e.g. yourbrand.com/ycombinator-podcast), a unique promo code, and a post-purchase survey. This four-signal approach captures 2–3x more conversions than link tracking alone.
What attribution window should I use for Y Combinator Startup Podcast?
Smaller but extremely high-quality founder audience. Excellent for tools targeting early-stage companies. Word-of-mouth amplification is exceptionally strong in this community.