Advertising on Huberman Lab: Attribution Setup, CPM Rates & ROI Guide
Everything you need to know about running ads on Huberman Lab and actually proving the ROI — audience profile, typical costs, and how to set up attribution that captures all your conversions.
Hosted by
Andrew Huberman
Average downloads
3,000,000+ per episode
Typical CPM
$45–$80 CPM
Who listens to Huberman Lab
Health-conscious adults 25–50, science-oriented, high willingness to invest in wellness
Best product fit
Conversion profile
One of the most effective health-product audiences in podcasting. Andrew's detailed product endorsements drive very high promo code redemption. Conversion cycles are fast (7–14 days) for health products.
How to set up attribution for Huberman Lab ads
The four attribution signals to use
🔗 Tracking link
A unique link for your Huberman Lab campaign in show notes. Captures listeners who click through directly.
🌐 Vanity URL: yourbrand.com/huberman-lab
Host reads your URL on air. First-party detection captures visitors who type it directly with no redirect needed.
🏷️ Unique promo code
A code exclusive to your Huberman Lab placement. Captures listeners who come back days later without clicking anything.
💬 Post-purchase survey
"How did you hear about us?" on your confirmation page. Catches Huberman Lab listeners who searched your brand directly.
Ready to track your Huberman Lab campaign?
Set up four-signal attribution for your Huberman Lab ad in under 30 minutes. Free to start, no credit card required.
Start free — no credit cardCommon questions
How much does it cost to advertise on Huberman Lab?
Huberman Lab typically charges $45–$80 CPM CPM for host-read ads. The exact rate depends on ad placement (pre-roll vs. mid-roll), episode frequency, and whether you are buying directly or through a network.
How do you track conversions from Huberman Lab podcast ads?
Use four attribution signals: a unique tracking link in show notes, a host-read vanity URL (e.g. yourbrand.com/huberman-lab), a unique promo code, and a post-purchase survey. This four-signal approach captures 2–3x more conversions than link tracking alone.
What attribution window should I use for Huberman Lab?
One of the most effective health-product audiences in podcasting. Andrew's detailed product endorsements drive very high promo code redemption. Conversion cycles are fast (7–14 days) for health products.