Advertising on On Purpose with Jay Shetty: Attribution Setup, CPM Rates & ROI Guide
Everything you need to know about running ads on On Purpose with Jay Shetty and actually proving the ROI — audience profile, typical costs, and how to set up attribution that captures all your conversions.
Hosted by
Jay Shetty
Average downloads
1,500,000+ per episode
Typical CPM
$35–$65 CPM
Who listens to On Purpose with Jay Shetty
Young adults 20–40 focused on mindfulness, purpose, and personal growth
Best product fit
Conversion profile
Large, engaged audience with very strong emotional connection to the host. Promo codes drive high redemption. Audience shares ads on social media at above-average rates.
How to set up attribution for On Purpose with Jay Shetty ads
The four attribution signals to use
🔗 Tracking link
A unique link for your On Purpose with Jay Shetty campaign in show notes. Captures listeners who click through directly.
🌐 Vanity URL: yourbrand.com/on-purpose-with-jay-shetty
Host reads your URL on air. First-party detection captures visitors who type it directly with no redirect needed.
🏷️ Unique promo code
A code exclusive to your On Purpose with Jay Shetty placement. Captures listeners who come back days later without clicking anything.
💬 Post-purchase survey
"How did you hear about us?" on your confirmation page. Catches On Purpose with Jay Shetty listeners who searched your brand directly.
Ready to track your On Purpose with Jay Shetty campaign?
Set up four-signal attribution for your On Purpose with Jay Shetty ad in under 30 minutes. Free to start, no credit card required.
Start free — no credit cardCommon questions
How much does it cost to advertise on On Purpose with Jay Shetty?
On Purpose with Jay Shetty typically charges $35–$65 CPM CPM for host-read ads. The exact rate depends on ad placement (pre-roll vs. mid-roll), episode frequency, and whether you are buying directly or through a network.
How do you track conversions from On Purpose with Jay Shetty podcast ads?
Use four attribution signals: a unique tracking link in show notes, a host-read vanity URL (e.g. yourbrand.com/on-purpose-with-jay-shetty), a unique promo code, and a post-purchase survey. This four-signal approach captures 2–3x more conversions than link tracking alone.
What attribution window should I use for On Purpose with Jay Shetty?
Large, engaged audience with very strong emotional connection to the host. Promo codes drive high redemption. Audience shares ads on social media at above-average rates.