Advertising on The Tim Ferriss Show: Attribution Setup, CPM Rates & ROI Guide
Everything you need to know about running ads on The Tim Ferriss Show and actually proving the ROI — audience profile, typical costs, and how to set up attribution that captures all your conversions.
Hosted by
Tim Ferriss
Average downloads
700,000+ per episode
Typical CPM
$30–$55 CPM
Who listens to The Tim Ferriss Show
High-income professionals, health optimisers, investors, and performance-focused adults
Best product fit
Conversion profile
High-intent, high-LTV buyers. This audience researches thoroughly and spends more per order. Expect longer conversion windows (30–45 days) and high AOV. Excellent for premium products.
How to set up attribution for The Tim Ferriss Show ads
The four attribution signals to use
🔗 Tracking link
A unique link for your The Tim Ferriss Show campaign in show notes. Captures listeners who click through directly.
🌐 Vanity URL: yourbrand.com/the-tim-ferriss-show
Host reads your URL on air. First-party detection captures visitors who type it directly with no redirect needed.
🏷️ Unique promo code
A code exclusive to your The Tim Ferriss Show placement. Captures listeners who come back days later without clicking anything.
💬 Post-purchase survey
"How did you hear about us?" on your confirmation page. Catches The Tim Ferriss Show listeners who searched your brand directly.
Ready to track your The Tim Ferriss Show campaign?
Set up four-signal attribution for your The Tim Ferriss Show ad in under 30 minutes. Free to start, no credit card required.
Start free — no credit cardCommon questions
How much does it cost to advertise on The Tim Ferriss Show?
The Tim Ferriss Show typically charges $30–$55 CPM CPM for host-read ads. The exact rate depends on ad placement (pre-roll vs. mid-roll), episode frequency, and whether you are buying directly or through a network.
How do you track conversions from The Tim Ferriss Show podcast ads?
Use four attribution signals: a unique tracking link in show notes, a host-read vanity URL (e.g. yourbrand.com/the-tim-ferriss-show), a unique promo code, and a post-purchase survey. This four-signal approach captures 2–3x more conversions than link tracking alone.
What attribution window should I use for The Tim Ferriss Show?
High-intent, high-LTV buyers. This audience researches thoroughly and spends more per order. Expect longer conversion windows (30–45 days) and high AOV. Excellent for premium products.