Most frameworks for A/B testing assume click-based data and cookies. Podcast advertising has neither. Here's how to test creative, offers, and hosts with the signals you actually have.
B2B podcast attribution is harder than DTC because the sales cycle is longer, the buying committee is larger, and conversions don't happen at a checkout. Here's how to do it properly.
ROAS is the wrong metric for subscription businesses running podcast ads. Here's how to measure podcast campaign performance when the real value is recurring monthly revenue.
If you're only using tracking links to measure podcast ads, you're crediting the wrong campaigns and cutting the wrong shows. Here's how podcast attribution actually works in 2026.
Attribution models change which campaigns get credit for conversions. For creator marketing, the choice between first touch, last touch, and linear models has real budget implications.
The attribution window is one of the most important and most-ignored settings in podcast advertising. Get it wrong and you'll systematically undercount your best campaigns.
Everything you need to know about podcast attribution: why it's hard, the four signal types, attribution models, and how to set it up step by step.