Chartable closed in December 2023 after Spotify acquired and then discontinued it. Here's what you lose, what you need to replace, and the best Chartable alternatives available now.
The first benchmark dataset for podcast ad attribution: median ROAS by category, average conversion delay by product type, promo code redemption rates, and signal coverage across 500+ campaigns.
Most founder-led growth strategies are built on gut feel dressed up as data. Here's why podcast and creator advertising attribution breaks down at the decision-making layer, and what to do about it.
Host-read endorsements consistently outperform produced spots on listener trust and conversion rates. Here's the data and what it means for your ad creative strategy.
CPM rates, minimum buys, agency fees, and what actually drives podcast ad pricing. A complete guide for brands considering podcast advertising for the first time.
Download counts are a distraction. Audience alignment, host credibility, and conversion history matter more. A practical framework for evaluating podcast advertising opportunities.
The best podcast ad scripts follow a proven structure: hook, problem, solution, social proof, offer, and CTA. Here's a framework with examples you can adapt.
Host-read 60-second mid-roll ads at $25–50 CPM. Pre-roll at $15–25 CPM. Here's what podcast ad CPM rates look like in 2026, what affects them, and whether they're worth it.
DTC brands dominate podcast advertising for good reason. Here's how to structure your show selection, offers, attribution setup, and scaling decisions as a direct-to-consumer brand.
Podcast ads work for SaaS, but only when you get the attribution and offer structure right. Here's what high-converting SaaS podcast advertisers do differently.
From choosing shows by download count to skipping attribution setup, here are the mistakes brands make with podcast ads and exactly how to avoid them.
You don't have to wait for a campaign to end to make improvements. Here's how to read early attribution signals, cut underperformers, and double down on what's working.
Bitly shortens links. Castlytics tells you which creator drove the sale. Here's why comparing them misses the point, and what you actually need to measure podcast and YouTube ad ROI.
Most brands sponsoring podcasts have no idea if their ads are working. Here's a practical framework for measuring podcast advertising ROI using attribution tracking.
Vanity URLs are standard practice in podcast advertising, but most brands use them in a way that captures only a fraction of the traffic they generate. Here's how to do them properly.
Promo code attribution is the most reliable signal in podcast advertising. Here's how it works, how to set it up correctly, and how to combine it with link tracking.
The attribution window is one of the most important and most-ignored settings in podcast advertising. Get it wrong and you'll systematically undercount your best campaigns.
A curated guide to high-performing podcast ad placements for B2B software companies and SaaS brands, with real data on audience quality and conversion potential.
Finance teams want hard numbers, not anecdotes. Here's how to build an airtight case for podcast advertising using attribution data your CFO will trust.
What is a good ROAS for podcast advertising? Real benchmarks by channel type, niche, and product category to help you evaluate your campaigns against industry norms.