B2B brands are running creator campaigns on LinkedIn and seeing real pipeline impact, but the attribution is harder than consumer channels. Here's how to measure it.
E-commerce brands track purchases. SaaS companies track trials, activations, and upgrades. The attribution setup is different, and most creator tracking tools aren't built for it.
Most attribution gaps aren't from missing data, they're from setup errors you didn't know were there. Here's a step-by-step audit for brands running podcast, YouTube, or influencer campaigns.
Attribution tells you which channel got credit. Incrementality testing tells you whether the channel caused the sale. For creator marketing, the gap between those two answers can be large.
Creator attribution just got a lot more useful for marketing agencies. Castlytics now supports multiple client workspaces, white-label reporting, and password-protected share pages, all under one login.
Castlytics now generates branded QR codes for every campaign tracking link. Here's why QR codes are the missing attribution signal for video content, and how to use them with your creators.
Most creator-driven conversions never touch a tracked link. They come from branded search, direct navigation, and word of mouth. Here's how to measure the full impact of creator campaigns, including the part your analytics tool can't see.
Instagram Reels sponsorships convert differently than feed posts or Stories. This guide covers how to track Reels creator campaigns accurately using promo codes, vanity paths, and multi-signal attribution.
TikTok drives real conversions, but almost none of them come from link clicks. Here's how to build a reliable attribution setup for TikTok creator campaigns using promo codes, vanity paths, and post-purchase surveys.
Promo codes are the most common way brands track podcast and influencer ads. They're also the most misleading. Here's what the redemption count doesn't tell you.
A practical guide to setting up multi-signal attribution for creator advertising, tracking links, vanity paths, promo codes, and post-purchase surveys, so you can finally answer the question every founder asks.
Which attribution model fits creator advertising? First-touch, last-touch, and linear all give different answers. Here's how to choose, and why most creator advertisers should use last-touch with a long window.
Most brands measure influencer marketing wrong. Here's a practical framework using tracking links, promo codes, and post-purchase surveys to get accurate ROI numbers.
Shopify's built-in discount reports don't connect promo codes to campaigns or creators. Here's how to properly track creator promo codes in Shopify for attribution-grade reporting.
Promo codes are the most popular influencer attribution method, and the most incomplete. Here's how to use them correctly and what else you need for accurate influencer attribution.
Running a creator across multiple channels? Here's how to measure podcast, YouTube, and newsletter campaigns in a unified attribution view, without double-counting conversions.
DTC brands struggle most with multi-touch attribution across paid social, email, and creator ads. Here's a framework that works without custom data engineering.
Newsletter ads often outperform on click-through but underperform on trust and conversion. Here's how to track newsletter sponsorships and calculate real ROI for email-based creator placements.
From choosing shows by download count to skipping attribution setup, here are the mistakes brands make with podcast ads and exactly how to avoid them.
How to connect your Shopify store to creator campaign tracking, discount codes, conversion data, and customer quality metrics for influencer-driven sales.
YouTube sponsorships need different attribution than podcast ads. Lower click-through rates, custom links, and promo codes mean you need a multi-signal approach to get accurate conversion data.
Click-through rates feel like progress. But for podcast and creator advertising, clicks are one of the least reliable signals available. Here's what to measure instead.
Bitly shortens links. Castlytics tells you which creator drove the sale. Here's why comparing them misses the point, and what you actually need to measure podcast and YouTube ad ROI.
Most brands sponsoring podcasts have no idea if their ads are working. Here's a practical framework for measuring podcast advertising ROI using attribution tracking.
Vanity URLs are standard practice in podcast advertising, but most brands use them in a way that captures only a fraction of the traffic they generate. Here's how to do them properly.
Which attribution model gives you the most accurate picture of your podcast ad performance? We break down first touch, last touch, and linear attribution, and when to use each.
Promo code attribution is the most reliable signal in podcast advertising. Here's how it works, how to set it up correctly, and how to combine it with link tracking.
A post-purchase 'How did you hear about us?' survey captures creator ad sales that every other attribution method misses. Here's how to set it up and use the data.