Most frameworks for A/B testing assume click-based data and cookies. Podcast advertising has neither. Here's how to test creative, offers, and hosts with the signals you actually have.
Running podcast attribution for one brand is manageable. Running it across a dozen clients with 20+ active campaigns requires a completely different operational approach.
Attribution is not the end goal, it's the starting point. Once you know which podcast campaigns are profitable, here's how to scale spend without burning your budget.
A podcast attribution report that gets dismissed is worse than no report at all. Here's how to structure your data so that finance and leadership can trust it and act on it.