Podcast campaigns consistently produce spikes in direct and branded organic traffic that get misattributed in GA4. Here's why it happens and how to reclaim that attribution.
The first benchmark dataset for podcast ad attribution: median ROAS by category, average conversion delay by product type, promo code redemption rates, and signal coverage across 500+ campaigns.
Attribution data is only useful if you can communicate it clearly to people who control the budget. Here's how to present creator campaign performance in a way that gets the right decisions made.
Most attribution gaps aren't from missing data, they're from setup errors you didn't know were there. Here's a step-by-step audit for brands running podcast, YouTube, or influencer campaigns.
Attribution tells you which channel got credit. Incrementality testing tells you whether the channel caused the sale. For creator marketing, the gap between those two answers can be large.
Attribution models change which campaigns get credit for conversions. For creator marketing, the choice between first touch, last touch, and linear models has real budget implications.
Which attribution model fits creator advertising? First-touch, last-touch, and linear all give different answers. Here's how to choose, and why most creator advertisers should use last-touch with a long window.
Downloads, impressions, and even ROAS can be misleading when evaluating creator partnerships. Here are the metrics that predict whether a creator relationship is worth continuing.
Running a creator across multiple channels? Here's how to measure podcast, YouTube, and newsletter campaigns in a unified attribution view, without double-counting conversions.
DTC brands struggle most with multi-touch attribution across paid social, email, and creator ads. Here's a framework that works without custom data engineering.
You don't have to wait for a campaign to end to make improvements. Here's how to read early attribution signals, cut underperformers, and double down on what's working.
Click-through rates feel like progress. But for podcast and creator advertising, clicks are one of the least reliable signals available. Here's what to measure instead.
Which attribution model gives you the most accurate picture of your podcast ad performance? We break down first touch, last touch, and linear attribution, and when to use each.
Understanding the real purchase journey of podcast listeners, and why it breaks most attribution tools, is the key to measuring podcast advertising correctly.
Link-only podcast attribution captures only 30-40% of actual podcast-driven sales. Here's where the rest go and how to track them.