Not tracking podcast ad attribution is not neutral. It leads to specific, quantifiable mistakes: cutting campaigns that are working, scaling ones that are not, and missing the channels that matter.
The first benchmark dataset for podcast ad attribution: median ROAS by category, average conversion delay by product type, promo code redemption rates, and signal coverage across 500+ campaigns.
Most influencer ROI calculations are incomplete. Here's the full formula, accounting for attribution gaps, discount costs, content reuse, and halo effects, and what to do when the math doesn't work out.
Downloads, impressions, and even ROAS can be misleading when evaluating creator partnerships. Here are the metrics that predict whether a creator relationship is worth continuing.
CAC benchmarks for podcast, YouTube, and newsletter creator ads by product category. Plus: how to calculate CAC accurately when attribution is incomplete.
CPM rates, minimum buys, agency fees, and what actually drives podcast ad pricing. A complete guide for brands considering podcast advertising for the first time.
ROAS for creator campaigns is more nuanced than paid social. Attribution gaps, delayed conversions, and halo effects all distort the number. Here's how to calculate it accurately.
Most brands measure influencer marketing wrong. Here's a practical framework using tracking links, promo codes, and post-purchase surveys to get accurate ROI numbers.
Host-read 60-second mid-roll ads at $25–50 CPM. Pre-roll at $15–25 CPM. Here's what podcast ad CPM rates look like in 2026, what affects them, and whether they're worth it.
Most brands sponsoring podcasts have no idea if their ads are working. Here's a practical framework for measuring podcast advertising ROI using attribution tracking.
Finance teams want hard numbers, not anecdotes. Here's how to build an airtight case for podcast advertising using attribution data your CFO will trust.
What is a good ROAS for podcast advertising? Real benchmarks by channel type, niche, and product category to help you evaluate your campaigns against industry norms.