Most frameworks for A/B testing assume click-based data and cookies. Podcast advertising has neither. Here's how to test creative, offers, and hosts with the signals you actually have.
Running podcast attribution for one brand is manageable. Running it across a dozen clients with 20+ active campaigns requires a completely different operational approach.
Chartable closed in December 2023 after Spotify acquired and then discontinued it. Here's what you lose, what you need to replace, and the best Chartable alternatives available now.
Not tracking podcast ad attribution is not neutral. It leads to specific, quantifiable mistakes: cutting campaigns that are working, scaling ones that are not, and missing the channels that matter.
Attribution is not the end goal, it's the starting point. Once you know which podcast campaigns are profitable, here's how to scale spend without burning your budget.
A practical, day-by-day guide to setting up podcast ad attribution from zero. Covers tracking infrastructure, campaign setup, conversion validation, and reading your first real data.
Podcast campaigns consistently produce spikes in direct and branded organic traffic that get misattributed in GA4. Here's why it happens and how to reclaim that attribution.
B2B podcast attribution is harder than DTC because the sales cycle is longer, the buying committee is larger, and conversions don't happen at a checkout. Here's how to do it properly.
The first benchmark dataset for podcast ad attribution: median ROAS by category, average conversion delay by product type, promo code redemption rates, and signal coverage across 500+ campaigns.
Most podcast attribution problems are pre-launch problems. Run through this 12-point checklist before your first ad airs and you will not spend weeks debugging missing data.
A podcast attribution report that gets dismissed is worse than no report at all. Here's how to structure your data so that finance and leadership can trust it and act on it.
ROAS is the wrong metric for subscription businesses running podcast ads. Here's how to measure podcast campaign performance when the real value is recurring monthly revenue.
If you're only using tracking links to measure podcast ads, you're crediting the wrong campaigns and cutting the wrong shows. Here's how podcast attribution actually works in 2026.
Vanity URLs are the most underused attribution tool in podcast advertising. Here's how to configure them correctly and what to do with the traffic data you collect.
Podcast attribution is notoriously hard. Here's a practical breakdown of the four signals that actually tell you whether your podcast ad spend is working.
Pixel-based attribution works great for display and social ads. For podcast advertising, it's the wrong tool entirely. Here's what to use instead.
Understanding the real purchase journey of podcast listeners, and why it breaks most attribution tools, is the key to measuring podcast advertising correctly.
Link-only podcast attribution captures only 30-40% of actual podcast-driven sales. Here's where the rest go and how to track them.
Everything you need to know about podcast attribution: why it's hard, the four signal types, attribution models, and how to set it up step by step.