Castlytics/Podcast Advertising Guides
50 shows covered

Podcast Advertising Guides

CPM rates, audience profiles, and attribution setup for every major podcast. Find your show, set up four-signal attribution, and start proving ROI.

Each guide covers: typical CPM range · audience demographics · conversion profile · recommended attribution window · promo code vs. vanity URL strategy

Business & Entrepreneurship

My First Million

Sam Parr & Shaan Puri

400,000+ per episode$25–$45 CPM

How I Built This

Guy Raz

700,000+ per episode$30–$55 CPM

How to Take Over the World

Ben Wilson

100,000+ per episode$18–$30 CPM

The Diary of a CEO

Steven Bartlett

2,000,000+ per episode$40–$70 CPM

Masters of Scale

Reid Hoffman

250,000+ per episode$25–$45 CPM

The Knowledge Project

Shane Parrish

150,000+ per episode$20–$35 CPM

Business & Technology

Acquired

Ben Gilbert & David Rosenthal

500,000+ per episode$30–$55 CPM

All-In Podcast

Chamath Palihapitiya, Jason Calacanis, David Sacks & David Friedberg

700,000+ per episode$35–$65 CPM

Lenny's Podcast

Lenny Rachitsky

200,000+ per episode$25–$45 CPM

Y Combinator Startup Podcast

Y Combinator

80,000+ per episode$15–$28 CPM

Technology & Security

Darknet Diaries

Jack Rhysider

200,000+ per episode$20–$35 CPM

Syntax

Wes Bos & Scott Tolinski

350,000+ per episode$22–$38 CPM

The Changelog

Adam Stacoviak & Jerod Santo

100,000+ per episode$18–$32 CPM

News

The Daily

Michael Barbaro

3,000,000+ per episode$45–$80 CPM

Up First

NPR

2,500,000+ per episode$35–$65 CPM

Global News Podcast

BBC World Service

1,000,000+ per episode$30–$55 CPM

News & Business

The Journal

Kate Linebaugh & Ryan Knutson

500,000+ per episode$35–$60 CPM

Planet Money

NPR

1,200,000+ per episode$28–$50 CPM

Economics & Society

Freakonomics Radio

Stephen Dubner

250,000+ per episode$25–$40 CPM

Revisionist History

Malcolm Gladwell

300,000+ per episode$25–$45 CPM

Self-Improvement & Health

The Tim Ferriss Show

Tim Ferriss

700,000+ per episode$30–$55 CPM

Huberman Lab

Andrew Huberman

3,000,000+ per episode$45–$80 CPM

Feel Better, Live More

Dr Rangan Chatterjee

600,000+ per episode$25–$45 CPM

On Purpose with Jay Shetty

Jay Shetty

1,500,000+ per episode$35–$65 CPM

Comedy

Conan O'Brien Needs a Friend

Conan O'Brien

1,000,000+ per episode$35–$60 CPM

My Favorite Murder

Karen Kilgariff & Georgia Hardstark

1,200,000+ per episode$35–$60 CPM

Armchair Expert

Dax Shepard

1,500,000+ per episode$40–$70 CPM

Comedy & Entertainment

SmartLess

Jason Bateman, Sean Hayes & Will Arnett

2,000,000+ per episode$40–$70 CPM

Office Ladies

Jenna Fischer & Angela Kinsey

600,000+ per episode$28–$50 CPM

Education

Stuff You Should Know

Josh Clark & Chuck Bryant

700,000+ per episode$25–$45 CPM

Radiolab

Lulu Miller & Latif Nasser

900,000+ per episode$25–$45 CPM

TED Talks Daily

TED

1,500,000+ per episode$30–$55 CPM

Science & Education

Ologies with Alie Ward

Alie Ward

400,000+ per episode$25–$40 CPM

Science Friday

Ira Flatow

500,000+ per episode$22–$40 CPM

Lifestyle & Culture

Call Her Daddy

Alex Cooper

3,000,000+ per episode$50–$90 CPM

Normal Gossip

Kelsey McKinney

200,000+ per episode$18–$30 CPM

Anything Goes

Emma Chamberlain

2,000,000+ per episode$40–$75 CPM

True Crime

Crime Junkie

Ashley Flowers & Brit Prawat

2,500,000+ per episode$40–$75 CPM

Serial

Sarah Koenig

400,000+ per episode$25–$45 CPM

Morbid

Alaina Urquhart & Ash Kelley

1,000,000+ per episode$30–$55 CPM

Sports

Pardon My Take

Big Cat & PFT Commenter

1,800,000+ per episode$35–$65 CPM

The Bill Simmons Podcast

Bill Simmons

600,000+ per episode$28–$50 CPM

Finance & Investing

We Study Billionaires

Preston Pysh & Stig Brodersen

400,000+ per episode$22–$40 CPM

Motley Fool Money

Various

300,000+ per episode$20–$38 CPM

Marketing

Marketing School

Neil Patel & Eric Siu

250,000+ per episode$18–$32 CPM

Perpetual Traffic

Ralph Burns & Kasim Aslam

80,000+ per episode$15–$28 CPM

Health & Wellness

The Model Health Show

Shawn Stevenson

400,000+ per episode$22–$40 CPM

Found My Fitness

Dr Rhonda Patrick

200,000+ per episode$20–$38 CPM

Arts & Culture

99% Invisible

Roman Mars

700,000+ per episode$22–$40 CPM

Song Exploder

Hrishikesh Hirway

350,000+ per episode$20–$35 CPM

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